Millennium Bra
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Victoria's Secret's Millennium Bra was the world's most expensive bra at US$10 million apiece. Today, it is their Fantasy Bra at US$12.5 million that holds the record. The bra was modeled by supermodel Gisele Bündchen at the opening of the 2005 Victoria's Secret Fashion Show.
It is covered in 3,024 stones, including 1,988 sapphires. Made to order it is delivered to the customer under armed guard.
In the 2006 Victoria's Secret Show, Karolina Kurkova models a $6.5 million Hearts On Fire Diamond Fantasy Bra, which was created by Hearts On Fire, the company that has a special way of cutting diamonds to give them more fire. The bra which was created for the 2006 Holiday Collection features 2,000 individually cut diamonds weighing 800 carats. In the center of the bra is a 10 carat Hearts On Fire diamond brooch with a Victorian floral motif.