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Pietro Ferrero Jr.

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Pietro Ferrero (Italian pronunciation: [ˈpjɛːtro ferˈrɛːro]; 11 September 1963, Torino, Italy – 18 April 2011, Camps Bay, Cape Town, South Africa)[1][2] was the joint CEO (with his brother Giovanni) of Italian confectionery company Ferrero SpA, from 1997 until his death in April 2011.[3]

Pietro Ferrero Jr (1963-2011) memorial at the Pietro Ferrero lookout point in Cape Town

Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]

On 18 April 2011, Pietro Ferrero died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after fainting from a sugar crash and falling off his bicycle.[7]

References

  1. ^ "È morto Pietro Ferrero, ceo del gruppo di Alba". Il Sole 24 ORE. 18 April 2011. Retrieved 2016-05-19.
  2. ^ "Ferrero chocolate CEO dies in accident - World - CBC News". Cbc.ca. 2011-04-18. Retrieved 2016-05-19.
  3. ^ a b c "Pietro Ferrero, Food Company Scion, Dies at 47". The New York Times. 18 April 2011. Archived from the original on 23 April 2011. Retrieved 23 April 2011.
  4. ^ "History of Ferrero SpA – FundingUniverse". Fundinguniverse.com. Retrieved 2016-05-19.
  5. ^ Jassiem, Nurene (2011-04-19). "Ferrero dies in SA". IOL. Retrieved 2016-05-19.
  6. ^ "Ferrero Rocher Chocolate Tycoon Pietro Ferrero Dies In Biking Accident In South Africa". British Sky Broadcasting. Retrieved 18 April 2011.
  7. ^ "Chocolate company CEO Pietro Ferrero dies in biking accident". CNN. 18 April 2011. Archived from the original on 23 April 2011. Retrieved 23 April 2011.