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Bea Johnson
CitizenshipUSA, France
Occupation(s)Environmentalist, author, motivational speaker
Years active2006 - Present
Known for
  • ‘’Zero Waste Home: The Ultimate Guide to Simplifying Your Life by Reducing Your Waste’’


MovementZero waste
SpouseScott Johnson[1]
ChildrenMax and Leo[1]
Websitezerowastehome.com

Bea Johnson is a US-based environmental activist, author and motivational speaker.[2][3][4] She is best known for waste free living by reducing her family's annual trash down to a pint and for authoring "Zero Waste Home: The Ultimate Guide to Simplifying Your Life by Reducing Your Waste" book.[5][1] Having started to adhere to simple living as early as 2006,[6] Johnson is noted as one of the pioneers of the zero waste lifestyle movement.[7][8][3][9][10][11]

Background

Johnson was born in France.[11] She grew up in Provence. At the age of 18, she moved to California, USA on au pair program, and met her future husband Scott Johnson.[3][12]

Activism

Bea Johnson' family began to follow a minimalist lifestyle in 2006, after a move forced them to downsize.[11][13][6] In 2008, Johnson discovered the term "zero waste" (which back then was used for manufacturing practices and waste management) and applied it to her household's simple-living.[12][3][13]In 2009, she started to write a blog about her family's lifestyle sharing her ideas and first hand experience.[9][14][15] The blog evolved and in 2013 Johnson published a book, summarizing her views and philosophy on minimalism and offering practical advice on how to reduce waste at home.[4][7] Johnson then started to lecture around the world to spread her ideas.[16][17][11] First criticized as "hippie" and "bohemian", the zero waste lifestyle then became more mainstream.[1][18] As many sources note, her activism and book inspired many people to change their views on the impact one has on the environment and to modify their consumption habits. This eventually led to the growth of a movement around waste free living.[4][7][17][19] She is also credited for creating of the 5Rs , an acronym of 5 rules to achieve zero waste,[20][7][4] and Bulk locator, an app that finds package free and refill stores worldwide.[21][22]

Her movement has been also described as "too rigid for ordinary people and sometimes "unrealistic", especially during the coronavirus pandemic.[23][24] According to MSN News, Johnson had to cancel her speaking tour in the US due to quarantine and lockdown polices in 2020 but still maintained her zero waste lifestyle while living on the road and staying at the campgrounds.[16][25]

  1. ^ a b c d "The Simple Life". Bohemian.
  2. ^ "FT Masterclass: Zero-waste living with Bea Johnson". Financial Times.
  3. ^ a b c d "A Visit From the Priestess of Waste-Free Living". The New York Times.
  4. ^ a b c d "Zero Waste households winnow their trash down to almost nil". Associated Press.
  5. ^ "Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable". AdWeek.
  6. ^ a b "How to start a zero waste lifestyle". Mashable.
  7. ^ a b c d "What if we stopped throwing stuff away? Here's what it takes to live 'zero waste'". Deseret News.
  8. ^ "Zero waste isn't just for hippies anymore". CNN Health.
  9. ^ a b "Bea Johnson: The Zero Waste Lifestyle". Matters Journal.
  10. ^ "Get ready for zero waste week with these books". Book Riot.
  11. ^ a b c d "Radical simplicity". Mail Tribune.
  12. ^ a b "'Zero waste' queen on the five Rs of her eco-friendly lifestyle: refuse, reduce, reuse, recycle and rot". Post Magazine.
  13. ^ a b "This Is the Most Important Thing to Know About Trying a Zero Waste Lifestyle, According to a Veteran Zero Waster". Real Simple.
  14. ^ "This Jar Represents One Family's Waste For An Entire Year". WBUR.
  15. ^ "A zero-waste lifestyle". Chron.
  16. ^ a b "COVID-19 challenges zero waste lifestyle, expert Bea Johnson says don't give up!". MSN.
  17. ^ a b "Marie Kondo Came For Your Stuff; Bea Johnson Is Coming For Your Garbage". Refinery29.
  18. ^ "Bea Johnson: Queen of Zero Waste". Irish Examiner.
  19. ^ "Zero-waste living moves into mainstream". NBC News.
  20. ^ "How you can join the move towards zero waste". IOL.
  21. ^ "Meet Eco Influencer Bea Johnson". Grazia.
  22. ^ "Bulk Locator". Zero Waste Home.
  23. ^ "Zero Waste? Like… None?". Yale Daily News.
  24. ^ "Is the Coronavirus the End of the Zero Waste Movement?". Medium.
  25. ^ "Reclaimed and reinvented': Barbie dolls sport recycled fashion in virtual benefit auction". ABC7 News.