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Communications: A Brand Narrative Approach. Hoboken, New Jersey: Wiley. ISBN 978-0-470-31992-5. Shimp, Terence A. (2009). Integrated Marketing Communications in...125 KB (15,407 words) - 13:28, 15 April 2024
Communications: A Brand Narrative Approach. John Wiley & Sons. p. 157. ISBN 9780470319925. Retrieved March 23, 2015. Chevalier, Michel (2012). Luxury Brand Management...57 KB (5,688 words) - 17:32, 29 March 2024
Marketing Communications: A Brand Narrative Approach. Wiley. ISBN 9780470319925. Dahlen, Micael (2011). Monster (in Swedish). Volante. ISBN 9789186815660...11 KB (1,008 words) - 08:30, 9 April 2024- West Sussex, United Kingdom: John Wiley and Sons Ltd. p. 27. ISBN 9780470319925. Maloney, John C. (1963). "Is advertising believability really important...8 KB (1,095 words) - 07:35, 25 December 2021
- brand narrative approach. West Sussex, UK: John Wiley & Sons. ISBN 9780470319925. Ang, p. 118 Fill, Chris; Hughes, Graham; De Francessco, Scott (2013)...116 KB (15,544 words) - 04:36, 22 March 2024
