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Trevor (2004). The Commercialisation of Sport. Psychology Press. ISBN 978-0-7146-8078-1. Allez les Bleus! The story of France's 1998 World Cup triumph ("A...

(2004). The Commercialisation of sport. New York: Routledge. ISBN 978-0-7146-8078-1. Retrieved 31 March 2009. Swaddling, Judith (1999). The Ancient Olympic...