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==Current==
==Current==
In 2012, the company's ranking was twenty-fourth, and revenues were $12.4 million. In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth,<ref>http://www.odwyerpr.com/pr_firm_rankings/beauty.htm</ref> and ninth largest travel PR agency.<ref>http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html</ref> 5WPR had sixty-nine employees in 2010.<ref name=Odwyer2/>
In 2012, the company's ranking was twenty-fourth, and revenues were $12.4 million. In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth,<ref>http://www.odwyerpr.com/pr_firm_rankings/beauty.htm</ref> and ninth largest travel PR agency.<ref>http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html</ref> 5WPR had seventy-two employees in 2011.<ref name=Odwyer2/>


In December 2010 5WPR client Apra International was presented with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category due to work executed by 5W Public Relations.
In December 2010 5WPR client Apra International was presented with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category due to work executed by 5W Public Relations.

Revision as of 09:27, 5 June 2012

5W Public Relations
Company typePrivate
IndustryPublic relations
FoundedNew York City, U.S. (2003 (2003))
FounderRonn Torossian
Headquarters
New York City, New York
,
U.S.
Number of locations
New York City and Los Angeles
Area served
North America, Europe, Middle East
Key people
Ronn Torossian (Founder)
ProductsConsumer, crisis, celebrity, corporate communications, government and public affairs, fashion
ServicesPublicity, brand-building and marketing
RevenueUS$12,455,065 (2011)
Number of employees
72 (2011)
Website5WPR.com

5W Public Relations, also known as 5WPR, is an American public relations firm. It was ranked the twenty-fourth largest independent PR firm in the United States by the J. R. O'Dwyer Company in 2012,[1] The name, 5WPR, was inspired by the five Ws: who, what, where, when, and why.[2]

History

Founded in 2003 by Ronn Torossian, 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the New York Times, who called him "brash and aggressively outspoken...the consummate scrappy publicist".[2] 5WPR was cited by Inc. Magazine as one of the fastest growing companies in the US in 2007[3] and 2008.[4]

In 2005, 5WPR opened a Los Angeles office. Its client base grew from three to about 50 in 2008.[2] Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008.[2] By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.[5]

Current

In 2012, the company's ranking was twenty-fourth, and revenues were $12.4 million. In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth,[6] and ninth largest travel PR agency.[7] 5WPR had seventy-two employees in 2011.[5]

In December 2010 5WPR client Apra International was presented with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category due to work executed by 5W Public Relations. [8] In 2011, Dow Jones measured the media coverage of the world's public relations firms, and stated that amongst mid-sized Public Relations agencies, 5W Public Relations generated the most media attention.[9]

Government and political clients

The firm has represented Russian oligarchs, including Rinat Akhmetov of the Ukraine, the richest man in Europe,[10] with a net worth of $31.1 Billion.[11] The Kiev Post stated "Many business analysts say that favorable publicity and transparency are simply good for business, especially for a company that wants to attract foreign investment." 5W has worked in Iraq and Lebanon, with representation of Iraqex for their $6 Million US Government contract.[12]

The firm boasts a "tight working relationship with the Christian Right", as well as many members of the Israeli political echelon, including the Tourism and Foreign ministries, Likud Party, members of Knesset and Jerusalem Mayor Nir Barkat. .[13] They have also represented Israel Prime Ministers Ehud Olmert and Prime Minister Benyamin Netanyahu. [14] The agency has trained Israeli government officials for media appearances. [15] They have represented Evangelical Christian groups, including the Trinity Broadcasting Network, Christian Coalition of America, Pastor John Hagee and Benny Hinn Ministries. [16]

Corporate, consumer and celebrity clients

5WPR's portfolio has included corporate, consumer, technology, and celebrity clients such as but not limited to:

Consumer products clients have included 1800 Tequila,[17] HOLMES,[18][19] ElAl Airlines,[20] 1-800-Registry,[21][22] Gray Line and others.

Corporate clients have included Pomegranate,[23] ZIPWIRE [23] ,Jackie Robinson Foundation [24][25] , and MedCAREERS Group.[26][27]

5WPR has represented music mogul Sean "Diddy" Combs,[28] rappers Lil' Kim, Snoop Dogg, Ice Cube, among others. [29] [30] [31] The firm secured product placement on Shiloh Nouvel Jolie-Pitt, the first biological child of Angelina Jolie and Brad Pitt by flying a shirt to Africa which made the shirt famous after People magazine put the newborn wearing it on the cover. [32] [33]

Agriprocessors scandal

Agriprocessors, a kosher meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self interest. The comments were traced back to the IP address of 5WPR's executive responsible for the Agriprocessors account.[34][35]

5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."[36]

Recognition

  • Inc. Magazine, Fastest Growing Companies in the US, 2007 [3]
  • Inc. Magazine, Fastest Growing Companies in the US, 2008 [3]

References

  1. ^ "Public Relations Firms Rankings" at www.odwyerpr.com
  2. ^ a b c d Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ a b c 5W Public Relations – Advertising & Marketing, inc5000 Article – Inc. Article
  4. ^ "Inc. 5000–The Fastest-Growing Private Companies in America". Inc. 2008. Retrieved 2011-04-04.
  5. ^ a b Cite error: The named reference Odwyer2 was invoked but never defined (see the help page).
  6. ^ http://www.odwyerpr.com/pr_firm_rankings/beauty.htm
  7. ^ http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html
  8. ^ http://www.myfoxal.com/Global/story.asp?S=13648765
  9. ^ http://online.barrons.com/article/PR-CO-20110127-904437.html
  10. ^ "#148 Rinat Akhmetov". Forbes. 2010-03-10.
  11. ^ http://www.kyivpost.com/news/nation/detail/29223/#ixzz19EDbj4Na
  12. ^ http://www.prweekus.com/iraqex-lands-6m-deal-helping-with-us-comms-in-iraq/article/51024/
  13. ^ http://www.jpost.com/Features/InTheSpotlight/Article.aspx?id=150936
  14. ^ http://www.thejewishweek.com/features/confident_comeback
  15. ^ http://www.prweekus.com/israel-branding-effort-aims-to-humanize-nations-image/article/56167/
  16. ^ http://www.businessweek.com/magazine/content/07_46/b4058064.htm
  17. ^ http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573
  18. ^ http://www.hamptons.com/Home-And-Garden/Main-Articles/12944/HGTVs-Mike-Holmes-The-Magazine-To-Make-It.html
  19. ^ http://finance.alphatrade.com/story/2011-01-03/PRN/201101031018PR_NEWS_USPR_____NY23408.html
  20. ^ http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0
  21. ^ http://www.prnewswire.com/news-releases/1-800-registry-launches-to-revolutionize-wedding-planning-honeymoon-and-home-registry-118766414.html
  22. ^ http://classic.cnbc.com/id/42304585
  23. ^ a b http://www.journalhome.com/5wprnyc/139296/xipwire-and-pomegranate-hire-5w-public-relations-as-pr-firm-of-record.html
  24. ^ http://www.myprgenie.com/view-publication/5w-public-relations-adds-the-jackie-robinson-foundation-to-its-client-roster
  25. ^ http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68
  26. ^ http://www.adworldbytes.com/2010/4/MedCAREERS_GROUP%2C_Inc._Engages_5W_Public_Relations_to_Represent_MCGI
  27. ^ http://www.cnbc.com/id/42085022
  28. ^ "Diddy". Chicago Tribune.
  29. ^ Hauser, Christine; Grant, Jason; MacRopoulos, Angela; Mascia, Jennifer; Tangel, Andrew; Warren, Mathew R. (2008-08-08). "A Fan's Night Out, Hoping to Meet Lil' Kim, Then a Deadly Turn". The New York Times.
  30. ^ http://www.prohiphop.com/2006/09/5w_pr_signs_sno.html
  31. ^ http://www.istockanalyst.com/article/viewiStockNews/articleid/2520975
  32. ^ http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4454377-1.html
  33. ^ http://www.inc.com/inc5000/2007/company-profile.html?id=200701530
  34. ^ Harris, Ben. "Agriprocessors' PR Firm Accused of Impersonating Rabbi". Jewish Telegraphic Agency.
  35. ^ "PR firm faces scrutiny". Jewish Telegraphic Agency. 2008-07-10.
  36. ^ Brostoff, Marissa (July 24, 2008). "Public Relations Firm Criticized". Forward. Archived from the original on 8 September 2008. Retrieved 2008-09-09. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

External links

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