User:Ferrofield/Lap Power

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Lap Power were in Sweden during the 1990s a highlighted publicly listed company that sold personal computers and computer accessories. It was owned by Mr and Mrs Helen Wellton and Claes Wellton Persson. Lap Power's new owners plunged the company into bankruptcy in 2000.

JämO against Helen Wellton

Company ads where Helen Wellton occurred frequently on the picture together with the company's products attracted the Equality Ombudsman's attention. The ads were reported twice by the Ombudsman to the Industry and Commerce Ethics against sexist advertising (ERK). The first time she was freed. The second time, she was convicted of her smile, which ERK considered "signaling sexual overtures".

Further reading

  • Wellton, Helen (1996). Till VD: vad vet du om IT? [To CEO: what do you know about IT?] (in Swedish) (2. uppl [2. edition] ed.). Stockholm: Sellin & Partner Bok och Idé AB.

References

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