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1, 2, 3, 4 (Plain White T's song)

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"1, 2, 3, 4"
Song

"1, 2, 3, 4" (sometimes subtitled "I Love You") is the second single from the Plain White T's second worldwide album Big Bad World. It reached #34 on the U.S. Billboard Hot 100 in April 2009 and was certified Platinum in June 2011, having sold over 1 million digital copies. The record has since gone 2X Platinum.[1] The song was used in episode 16 of 90210 's first season and a promo for February movies on Hub Network.

Chart performance

Since its release in December 2008, the song has been compared to the band's earlier hit "Hey There Delilah" because of its acoustic rock sound. In February 2009, "1, 2, 3, 4" began to climb on the U.S. Billboard Hot 100 chart, reaching a peak of No. 34, becoming their biggest hit on the chart after "Hey There Delilah".[2]

On the Adult Top 40 chart, the song spent 26 weeks on the chart and peaked at No. 5.[2]

Music video

The music video for the song premiered on the MySpace main page January 16, 2009[3] and was subsequently released on MTV, MTVU, VH1, Fuse, Music Choice and YouTube.[4][5][6] It found success on the weekly VH1 Top 20 Video Countdown, charting over five months straight between January and May, peaking at #5. It was listed on the VH1 Top 40 Videos of 2009 at #31.[1]

Directed by Mike Venezia,[7] the video depicts vocalist Tom Higgenson in 18-degree weather around Chicago as he busks with acoustic guitar for passing couples — captions identify each couple, along with tidbits about how and when they met.

Due to its low budget viral nature and success, the making of the video was reported on by CNN News,[8] Chicago Sun Times,[9] WGN News and The Bonnie Hunt Show. Additionally, a feature was added online allowing viewers to personalize the video by incorporating their own pictures.[10][11][12]

Charts

Chart (2009) Peak
position
Invalid chart entered Germany2 37
US Billboard Hot 100[13] 34
US Adult Contemporary (Billboard)[14] 10
US Adult Pop Airplay (Billboard)[15] 5
US Pop Airplay (Billboard)[16] 32

Certification

Region Certification Certified units/sales
United States (RIAA)[17] 2× Platinum 2,000,000*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

References

  1. ^ "Recording Industry Association of America". RIAA. Retrieved 2011-08-14.
  2. ^ a b "Plain White T's Chart History". Billboard. 2007. Retrieved 2009-09-08.
  3. ^ "1, 2, 3, 4 - Official Music Video (HQ) Video by PLAIN WHITE T'S". Myspace. Archived from the original on 2009-05-16. Retrieved 2009-05-14. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "MTV Adds for the Week of 1/26/09". Video Static. 2009-01-26. Retrieved 2009-09-08.
  5. ^ "Fuse Adds for the Week of 2/09/09". Video Static. 2009-02-09. Retrieved 2009-09-08.
  6. ^ "Music Choice Adds for the week of 3/09/09". Video Static. 2009-03-09. Retrieved 2009-09-08.
  7. ^ Anitai, Tamar (2009-02-03). "New Video: Plain White T's, '1,2,3,4'". MTV Buzzworthy Blog. MTV. Retrieved 2009-09-08.
  8. ^ "Be in a music video!". CNN Video. CNN. 2009-02-11. Archived from the original on 10 September 2009. Retrieved 2009-09-08.
  9. ^ "Put yourself into the new Plain White T's video". Our Town Blogs. Chicago Sun Times. 2009-02-04. Retrieved 2009-09-08.
  10. ^ "Plain White T's Take Innovative Approach to Include Fans in New Video '1,2,3,4". Press Release. Reuters. 2009-02-03. Archived from the original on 3 October 2009. Retrieved 2009-09-08.
  11. ^ "Plain White T's release video for new single, include fans & you". Skratch Magazine. 2009-02-11. Retrieved 2009-09-08.
  12. ^ "Plain White T's Customizable Greeting Card". HDgreetings eCards. Retrieved 2009-09-08.
  13. ^ "Plain White T's Chart History (Hot 100)". Billboard. Retrieved September 15, 2014.
  14. ^ "Plain White T's Chart History (Adult Contemporary)". Billboard. Retrieved September 15, 2014.
  15. ^ "Plain White T's Chart History (Adult Pop Songs)". Billboard. Retrieved September 15, 2014.
  16. ^ "Plain White T's Chart History (Pop Songs)". Billboard. Retrieved September 15, 2014.
  17. ^ "American single certifications – Plain White T's – 1,2,3,4". Recording Industry Association of America. Retrieved June 26, 2014.
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