|Inventor||George W. Cole|
3-in-One Oil is a general-purpose lubricating oil sold for household and do-it-yourself use. It was originally formulated in 1894 for use on bicycles, and remains a popular lubricant for their chains. Its name, given by inventor George W. Cole of New Jersey in 1894, reflects the product's triple ability to "clean, lubricate and protect". The formula consists of pale spindle oil with a small amount of corrosion inhibitor[which?] and citronella oil (which gives the product its distinctive sharp odor).
The product changed ownership many times throughout the 20th century and was bought by its current owners, the WD-40 Company, in 1995. The current marketing slogan is "The Tool Kit In A Can," with the logo of the text "3 in" inside a large numeral "1".
An advertisement found in "The Church Standard" magazine (April 13, 1901, pg. 867) offers 3 in 1 Oil as a perfect polish for pianos. It claimed that the oil was "long lasting" and did not come off on the clothes.
- Munsey, Cecil (2006). "The Oldest "3-IN-ONE-OIL" Container" (PDF). Federation of Historical Bottle Collectors. Retrieved 2018-04-08.
- HDPE oil bottle squeezes another prize, Packaging Digest, 11 November 2000 (from dfenginc.com, retrieved 19 July 2010)
- 3 in One Polishes Pianos Perfectly,"The Church Standard", 13 April 1901 (from books.google.com, retrieved 15 April 2014)