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Imuraya Confectionery

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The head office of Imuraya Group in Tsu, Mie, Japan

Imuraya Confectionery Co., Ltd. (井村屋製菓株式会社, Imuraya Seika Kabushiki-Kaisha) (TYO: 2209) is a Japanese confectionery company selling azuki bean products.[1] Its headquarters are in Tsu, Mie Prefecture.[2] In March 2009 Imuraya announced that it would buy an 83.3% stake in LA/I.C and rename it Imuraya USA.

Marketing

The brand has a product placement deal for the Yakuza games and its products have been available to buy in convenience stores on recent titles.

References

  1. ^ "あずきバー、秋冬は「やわらか仕立て」　井村屋製菓." Asahi Shimbun. October 19, 2009. Retrieved on January 11, 2010.
  2. ^ "Corporate profile Archived 2009-02-10 at the Wayback Machine." Imuraya Confectionery. March 30, 2008. Retrieved on January 11, 2010.
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