Jump to content

Jimmy'z

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Citation bot (talk | contribs) at 17:16, 28 May 2022 (Add: title. Changed bare reference to CS1/2. | Use this bot. Report bugs. | Suggested by BrownHairedGirl | #UCB_webform 1525/3645). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

JIMMY'Z
Company typePrivate
IndustryApparel
FoundedMalibu Beach, California (1984 (1984))
FounderJimmy Ganzer
Headquarters,
U.S.
Area served
Worldwide
Key people
Jimmy Ganzer, Founder
Blake Harrington (CEO/Director)
ProductsSkateboarding and surfing apparel
OwnerAuthentic Brands Group
Websitejimmyzworld.com

JIMMY'Z is a clothing and lifestyle company founded in 1984 by Jimmy Ganzer, known for its signature E-Z-In velcro closure shorts.

History

1984–1991: Origins

In the early 1980s, Jimmy Ganzer was a surfer and artist living in Malibu Beach, CA.

I slid into third base headfirst, got up, dusted myself off. And I went, “F***, why didn’t some surfer ever come up with an idea where the pants don’t fall off like this?” Inside of the waistband on these baseball pants was a woven nylon belting. That belting did not move. And I went “Wow, what if I used that belting and Velcro on the side over here?” And I stood there on third base for about that long. And I went, “That’s a good idea.”[1]

The shorts he created became known as E-Z-In, E-Z-Out shorts, and the idea quickly took off, finding a natural home not only amongst surfers but in the skateboard community during the boom of the 1980s, as the lack of a belt buckle or button prevented discomfort while paddling out on a surfboard, bending to grab the board beneath your feet or when falling from a skateboard onto a hard surface.

During the 1980s, the brand grew, eventually sponsoring famous skateboarders such as Steve Caballero and Christian Hosoi. Jimmy Ganzer and agent Sepp Donahower[2] sold the brand to Ocean Pacific in 1987, and then Ocean Pacific later sold it to a chain of multiple owners[3] ending up with Aéropostale during skateboarding's downturn at the start of the 1990s. Aéropostale kept the brand going as an upscale surf-orientated brand, but ceased all activity in 2009.

2011–present day: Revival

In late 2011, Blake Harrington, a fellow Californian surfer, joined forces with Jimmy Ganzer and reacquired the rights to the brand from Aéropostale. Together they restarted production of the original E-Z-In shorts, choosing styles and designs that would bring the idea up to date for modern skaters and surfers worldwide.

Today the company continues to sponsor a team of skateboarders across all disciplines (including Steve Caballero, who rejoined as soon as the company restarted production), and produces an array of T-shirts, tank tops, hoodies and hats to go along with their signature velcro closure shorts.

References

  1. ^ "JIMMY'Z History". JIMMY'Z. Archived from the original on 2020-09-23. Retrieved 24 July 2015.
  2. ^ "JIMmy'z TRADING, INC. :: California (US) :: OpenCorporates".
  3. ^ "Ocean Pacific Plans to Reacquire Rights to Jimmy 'Z Line". Los Angeles Times. November 17, 1990. Archived from the original on 2018-11-16.