XHMC-FM

XHMC-FM

Mexicali, Baja California Mexico
Frequency	104.9 MHz
Branding	@FM (Arroba FM)
Programming
Format	Contemporary hit radio
Ownership
Owner	Uniradio (Radiodifusora XHMC, S.A. de C.V.)
Operator	Grupo Radiorama
Sister stations	XECL-AM, XED-AM, XESU-AM, XHMUG-FM
History
First air date	1984 (1984)
Technical information
Class	B
ERP	12.58 kW
HAAT	39.4 meters
Transmitter coordinates	32°38′18.96″N 115°28′18.84″W
Links
Webcast	Listen live
Website	arroba.fm

XHMC-FM is a radio station on 104.9 FM in Mexicali, Baja California, Mexico. The station is owned by Uniradio but operated by Grupo Radiorama and carries its @FM (Arroba FM) pop format.

History

XHMC received its concession on November 10, 1987. It was owned by Rosa Ruíz de Reyes and has been operated by Radiorama for most of its history. It was first known as Estéreo Vida, broadcasting contemporary music in Spanish. At the end of 2013 it was renamed "Vida 104.9". In 2014, Vida moved to XHSOL-FM 89.9, and 104.9 converted to contemporary hit radio as Juventud 104.9, adopting the Arroba FM brand in 2015.

In 2017, control of the Radiorama Mexicali cluster was transferred to Grupo Larsa Comunicaciones, marking its first expansion outside of the state of Sonora. On December 1, XHMC was relaunched as "Arroba Sin Límites", retaining the name of its previous pop format (Arroba FM/@FM) while adding that used on Larsa's other similarly formatted stations. In September 2018, Larsa stopped operating the Mexicali stations, with Radiorama and the full Arroba FM brand returning.