Market-entry consultant
Market-entry consultants provide consultancy services to private companies, corporations or government / non-profit organizations for solving various business problems related to commencing sales/manufacturing/outsourcing operations in a new market / geographical territory.[1] This includes, but is not limited to services like:
- Consulting an organization about suitability / demand of their products or services in the new market / geography of interest.
- Market potential, growth, competition, market-share analysis and other market research activities.
- Preparation of business strategy, business plan; carrying out cost–benefit and risk analysis for the organization etc.
- Evaluate communication skills: Effective communication is vital when working with a marketing consultant as they won’t only help you with building a go-to-market strategy but also help your existing marketing team to do better, so meet with them to assess their abilities, help them understand your goals, and see if they are aligned with what you are trying to achieve for your business.
It is common for trade associations[2] / diplomatic missions[3] of heavily export oriented countries to provide market-entry consultancy services to companies / organizations (belonging to their origin country) from their global offices.
See also
References
- ^ "Archived copy" (PDF). Archived from the original (PDF) on 2010-12-31. Retrieved 2011-04-03.
{{cite web}}: CS1 maint: archived copy as title (link), Brochure of Market-Entry Services Provided by ExportRadet (Swedish Trade Council). - ^ [1], Finpro: Finnish Trade Association, helping SME's to grow global.
- ^ Swedish Trade Council The country manager at ExportRadet holds official diplomatic status
4. Walaa-ElAmin Marketing Consultancy expert