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Traum (marque)

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Traum
FoundedJuly 2017; 7 years ago (2017-07)
Headquarters,
China
OwnerJiangnan Automobile
ParentZotye Auto
Websitewww.zjunma.com

Traum (Chinese: 君马; Chinese: 君馬; pinyin: Junma) was a car brand of the motor vehicle manufacturer Zotye International Yongkang.

History

On June 27, 2017, Zotye International announced plans to launch a new brand under the Dream name (Traum is the German word for "dream"). After WM Motors (for Weltmeister, world champion in German), this was the second Chinese brand to use a name of German origin. By 2019, Traum wanted to launch eight SUVs.[1] With the Traum S70 the first vehicle of the brand was sold in China from January 2018. The dream vehicles were built at Jiangnan Auto.[2]

Sales of both models ended in October 2019.[3] 21,795 sales in China are reported for 2018 and 36,375 for the following year.[3]

Products

15,708 cars of the S70 were registered in China in the first year and 8,045 cars in the second year,[4] in total 23,753. For the Seek 5, 6,087 vehicles have been reported for the period from August to December 2018 and 28,330 for the period from January to October 2019,[5] total 34,417. The total of 58,170 represents the brand's total sales, suggesting that neither Meet 3 nor Meet 5 went on sale.

References

  1. ^ Tycho de Feijter: Zotye Dreams In German With New 'Traum' Brand For The Young carnewschina.com, 29 June 2017
  2. ^ Tycho de Feijter: The Zotye Traum S70 SUV Is Ready For The Chinese Car Market carnewschina.com, 26 December 2017
  3. ^ a b carsalesbase zur Marke Traum (retrieved 23 May 2020)
  4. ^ carsalesbase zum Traum S70 (retrieved 23 May 2020)
  5. ^ carsalesbase zum Traum Seek 5 (retrieved 23 May 2020)