Mixbook
 | |
| Company type | Private |
|---|---|
| Industry | photo books, photo cards, calendars, photo prints, canvas prints |
| Founded | 2006 |
| Founders | Andrew Laffoon, Aryk Grosz |
| Headquarters | Redwood City, California, U.S. |
Number of employees | 60[citation needed] |
| Website | mixbook |
Mixbook is a photo story platform based in Redwood City, California. Mixbook's service allows customers to design customized photo books, cards, calendars, canvas prints and photo prints through its online interface.[1] Mixbook derives its revenues by printing customized photo products and shipping it to customers.[2]
History
Mixbook was founded by Andrew Laffoon and Aryk Grosz, while attending The University of California, Berkeley. [3]
The company initially created a solution to help high school groups and students create their own yearbooks.[4] It launched its photo book editor tool in 2009 providing consumers with a way to create fully customizable photo books .[5] In 2010, Mixbook added calendars and photo cards to its product line.
Along with the acquisition of Scrapblog in 2011,[6] the firm grew four times in revenue and raised $10M from Level Equity.
In 2012, Mixbook released new features to their photo book editor tool which allowed user customization with Instagram. It also released a photo book app called Mosaic which allows users to build a book with photos found on their mobile device.[7][8]
In 2013, the firm launched another photo book service called Montage,[9] which offers a web-based interface, powered by image recognition technolog.
Mixbook was named "one of the best photo book making sites" by CNET.[10] Washington Post described Mixbook as “offering the ‘most customizable’ templates, fonts, and software—and also for options that meet any budget.”[11]
In 2015, Mixbook launched two new product lines for photo prints and canvas prints. Montage and Mosaic were featured on The Today Show, where Mosaic was highlighted as a favorite gift of the season.[12]
Awards and Accolades
- #43, America's Most Promising Companies, Forbes[13]
- #176 on Inc 500, Inc Magazine[14]
- "Second fastest growing company in Silicon Valley", Silicon Valley Business Journal[15]
List of Acquisitions
- WedPics, acquired by Mixbook in 2017.[16]
- Scrapblog, acquired by Mixbook in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [17]
- Citrify, acquired by Mixbook[18]
- Yobongo, acquired by Mixbook in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[19] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[20]
References
- ^ "Mixbook". Mixbook.com.
- ^ "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
- ^ "Making Photo Books With a Social Spin". Inc.com. 2012-07-02. Retrieved 2016-06-06.
- ^ "7 Business Lessons from Mixbook CEO Andrew Laffoon". Free Enterprise.
- ^ "Mixbook Launches Upgrade to Online Photo Book Editor". This Blog Has Moved to Blog.Mixbook.Com. 2009-03-09. Retrieved 2016-06-06.
- ^ Schroeder, Stan. "Mixbook Acquires Scrapbooking Service Scrapblog". Mashable. Retrieved 2016-06-06.
- ^ "Mixbook CEO: We create the story for you". CNBC. Retrieved 2016-07-07.
- ^ Perez, Sarah. "Mixbook Reveals Mosaic: An Easy-To-Use App For Making Photo Books From Your iPhone". TechCrunch. Retrieved 2016-06-06.
- ^ Perez, Sarah. "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". TechCrunch. Retrieved 2016-06-06.
- ^ "The best and worst photo-book-making sites for you". CNET. Retrieved 2016-06-06.
- ^ Roberts, Lindsey M. (2014-08-13). "Here are the best photo books for all those pictures languishing in your computer (and phone)". The Washington Post. ISSN 0190-8286. Retrieved 2016-06-06.
- ^ "9 Valentine's Day gift ideas for family, friends". TODAY.com. Retrieved 2016-06-06.
- ^ "Mixbook, America's Most Promising Companies". Forbes.
- ^ "Mixbook, #176 in Inc 500". Inc Magazine.
- ^ "The fastest growing companies in Silicon Valley - Silicon Valley Business Journal". Retrieved 2016-07-07.
- ^ "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings". Retrieved 2017-12-14.
- ^ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. Retrieved 2016-06-06.
- ^ "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
- ^ "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
- ^ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch.