Scottevest
 | |
| Company type | Private |
|---|---|
| Industry | Apparel, Licensing |
| Founder | Scott Jordan |
| Headquarters | , |
Area served | Worldwide |
| Products | Apparel |
| Website | Scottevest.com |
SCOTTeVEST is a clothing company that specializes in clothing with multiple pockets and compartments for electronic devices and other personal items. The company was founded in 2000 by Scott Jordan to address the lack of functional clothing options for people who needed to regularly carry multiple electronic devices. Known for its innovative designs, Scottevest has been featured in various media outlets, including The New York Times and Forbes magazine. [1] While their clothing is usually marketed towards travellers, the company also caters to users in the military and law-enforcement who are required to carry multiple devices.[2]
Origins
As 'Scott eVest' the company was founded by Scott Jordan in 2000 in Chicago, Illinois. 'eVest' references the company's first product, described as "a techie version of the classic fisherman's vest".[3]
In 2002 the brand name was modified to reduce its similarity to IBM's lower-case 'e' following a lawsuit threat.[4] In 2003, the company moved headquarters from Chicago to Ketchum, Idaho.[5] In 2004, after another Idaho company, Scott USA sued the company for violating their company trademark by using the word "Scott," the case was settled by concatenation of Scott eVest into a single word.[6] The company has been known as Scottevest since, recording a steady annual revenue growth from 20 to 40 percent.[7] In December 2013 the company estimated the year's sales at 10 million dollars, 85% of this coming through the website.[7]
Merchandise
Described by Jordan as travel clothing "that doesn't look like travel clothing,"[1] Scottevest coats and jackets are deliberately designed to circumnavigate baggage allowance weight and space restrictions by enabling wearers to stash the usual contents of their carry-on bag in up to 42 specially designed pockets.[8][9] The designs are engineered to distribute the weight of the loaded pockets evenly across the garment, maintaining a slim, non-bulky silhouette.[9] In addition to the jackets and outerwear, more unusual products include boxer shorts with a pocket for a smartphone.[1]
One signature design feature is incorporated channels for threading wires and flexes, inspired by an accident Jordan had after snagging the cable of his headphones on a door-handle while running through an airport.[1] Other designs incorporate flexible, detachable solar panels (made using CIGS on a stainless steel substrate), intended to be used to charge gadgets.[10][11] Scottevest were the first to offer a wearable battery for recharging Google Glass, incorporated into a shirt.[1][12]
Media
On March 2, 2012, Jordan represented Scottevest on Episode 30 of the ABC Show, Shark Tank, where he chose not to accept investment offers of up to $1 million.[13]
Jordan's autobiography, Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter was published on 30 October 2014.[14]
In late January 2018 Jordan posted comments on social media that stated that the company advertised on Fox News because viewers were "gullible" and "idiots." Following negative coverage in the media, the comments and the social media accounts were deleted and an apology issued. The company swiftly distanced itself from their former CEO (who had stepped down in 2017), describing his comments as "impulsive and inappropriate."[15][16] However, in March 2019, Jordan resumed his role as CEO of SCOTTeVEST.
References
- ^ a b c d e Conner, Cheryl (7 January 2014). "How Wearable Tech's SCOTTEVEST Is Setting The Bar For PR". Forbes.com. Retrieved 28 November 2014.
- ^ Wichner, David (9 September 2004). "Locals give jacket its zap". Arizona Daily Star. Archived from the original on 25 March 2016. Retrieved 28 November 2014.
- ^ Hanson, Dan (February 2002). "eIndustry: Our entreprenerd tries out the latest gadgets and rates the new mayor". Inside Business Magazine. Great Lakes Publishing. Retrieved 28 November 2014.
- ^ Swanson, Sandra (8 August 2005). "David v. Goliath". Chicago Business. Retrieved 28 November 2014.
- ^ Foley, Gregory (23 June 2004). "A war of the 'Scotts' looms: Scott USA sues ScotteVest for trademark violations". Idaho Mountain Express. Retrieved 22 May 2014.
- ^ Foley, Gregory (2004). "Scott USA settles trademark suit" (PDF). Idaho Mountain Express. Retrieved 22 May 2014.
- ^ a b Pullen, John Patrick (29 December 2013). "A Tech-Driven Apparel Company Pockets Big Sales". The Entrepreneur. No. January 2014. Entrepreneur Media, Inc. Retrieved 28 November 2014.
- ^ Upe, Robert (30 April 2014). "How to beat carry-on baggage restrictions: meet the Scottevest coat". The Sydney Morning Herald. Retrieved 22 May 2014.
- ^ a b Kim, Soo (2 May 2014). "The trench coat that beats baggage charges". The Daily Telegraph. Retrieved 22 May 2014.
- ^ Cho, Gilsoo; Seungsin Lee; Jayoung Cho. (2010). "Review and Reappraisal of Smart Clothing". In Gilsoo Cho (ed.). Smart clothing : technology and applications ([Online-Ausg.]. ed.). Boca Raton, FL: CRC Press. p. 11. ISBN 9781420088533.
- ^ Hurford, R. D. (2009). "Types of smart clothes and wearable technology". In J. McCann; D. Bryson (eds.). Smart clothes and wearable technology. Cambridge: Woodhead Publishing Ltd. pp. 25–44. ISBN 9781845695668.
- ^ Lanier, Xavier. "The Shirt that Powers Google Glass". GottaBeMobile.com. Retrieved 22 May 2014.
- ^ "Shark Tank: Episode 307". ABC. ABC Television Network. 1 March 2012. Archived from the original on 28 November 2014. Retrieved 28 November 2014.
- ^ Jordan, Scott (30 October 2014). Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter. Poodle Press. ISBN 978-0692315590.
- ^ "SCOTTeVEST founder calls Fox News viewers gullible idiots. Now company faces boycott". kgw. KGW-TV. Retrieved 28 January 2018.
- ^ Chasmar, Jessica (22 January 2018). "Scott Jordan, SCOTTeVEST founder, says company markets to Fox viewers because they're 'f-ing idiots'". The Washington Times. Retrieved 4 February 2018.
External links
