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Melissa Aronczyk

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Melissa Aronczyk
Alma mater
OccupationProfessor

Melissa Aronczyk is a communication and public relations scholar[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information[2] and a Faculty Fellow at Yale University[3]. Her expertise includes the political purposes of branding.[4][5] Aronczyk has published two books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013[6], and Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers)[7][8][9]. In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award[10]. Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.[7] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

References

  1. ^ ""Melissa Aronczyk"".
  2. ^ ""Melissa Aronczyk"".
  3. ^ ""Faculty Fellows"".
  4. ^ LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
  5. ^ Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
  6. ^ ""Branding the Nation"".
  7. ^ a b "Blowing Up the Brand, Google Books Result".
  8. ^ ""Blowing Up the Brand"".
  9. ^ Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global Business of National Identity". The Times Higher Education Supplement.
  10. ^ "Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu". commarts.wisc.edu. Retrieved 24 October 2018.
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