1953–54 United States network television schedule (daytime)
These are the daytime Monday–Friday schedules on all three networks for each calendar season beginning September 1953. All times are Eastern and Pacific.
Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
Fall 1953
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | The Jerry Lester Show | Turn to a Friend | The Ern Westmore Show | local programming | |||||||||||||||||
| CBS | local programming | Arthur Godfrey Time (Mon-Thu) /
10:00 Wheel of Fortune 11:00 I'll Buy That (F) |
Strike It Rich | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
Journey Through Life | The Garry Moore Show | Double or Nothing (Mon/Wed/Fri) / I'll Buy That (Tue/Thu) | Art Linkletter's House Party | The Big Payoff | The Bob Crosby Show | Action in the Afternoon | The U.N. In Action | local programming | ||||||||
| NBC | The Today Show | local programming | Ding Dong School | Glamour Girl | 11:00 am: Hawkins Falls 11:15 am: The Bennetts |
11:30 am: Three Steps to Heaven 11:45 am: Follow Your Heart |
local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | 5:00 pm: Atom Squad 5:15 pm: The Gabby Hayes Show | Howdy Doody | ||||||||||
Winter 1953/1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club (since 2/22) | local programming | The Jerry Lester Show | local programming | |||||||||||||||||
| CBS | local programming | Arthur Godfrey Time (Mon-Thu) /
10:00 The Jack Paar Show 11:00 I'll Buy That (F) |
Strike It Rich | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 The Brighter Day
1:15 Journey Through Life |
The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past
4:15 The Secret Storm |
Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | |||||||
| NBC | The Today Show | local programming | Ding Dong School | Breakfast in Hollywood | Club 60 | local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody | |||||||||||
Spring 1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club (since 2/22) | local programming | The Jerry Lester Show (until 5/14) | local programming | |||||||||||||||||
| CBS | The Morning Show | local programming | Arthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F)
11:00 I'll Buy That (F) |
Strike It Rich | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 The Brighter Day
1:15 Portia Faces Life |
The Garry Moore Show (Tue/Thu, 1:30-2:30) | Double or Nothing (Mon/Wed/Fri) | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 Woman with a Past
4:15 The Secret Storm |
Robert Q. Lewis Show | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | ||||||
| NBC | The Today Show | local programming | Ding Dong School | 10:30 am: One Man's Family 10:45 am: Three Steps to Heaven | Club 60 | local programming | The Kate Smith Hour | Welcome Travelers | On Your Account | Pinky Lee Show | Howdy Doody | |||||||||||
Summer 1954
| 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | local programming | Don McNeill's Breakfast Club | local programming | |||||||||||||||||||||||||
| CBS | The Morning Show | local programming | The Garry Moore Show (M-Th, to 11:30 F) | Arthur Godfrey Time (M-Th) / The Garry Moore Show (F) | Strike It Rich | 12:00 Valiant Lady
12:15 Love of Life |
12:30 Search for Tomorrow
12:45 The Guiding Light |
1:00 Portia Faces Life
1:15 The Seeking Heart |
Welcome Travelers | Robert Q. Lewis Show | Art Linkletter's House Party | The Big Payoff | Bob Crosby Show | 4:00 The Brighter Day
4:15 The Secret Storm |
On Your Account | 5:00 Barker Bill's Cartoon Show (Wed/Fri)
5:15 local programming |
local programming | |||||||||||
| NBC | The Today Show | local programming | Ding Dong School | 10:30 am: A Time to Live 10:45 am: Three Steps to Heaven | Club 60 | local programming | 3:00 pm: One Man's Family 3:15 pm: Golden Windows 3:30 pm: First Love |
4:00 pm: Hawkins Falls 4:15 pm: local programming |
local programming | Pinky Lee Show | Howdy Doody | |||||||||||||||||
References
- https://web.archive.org/web/20071015122215/http://curtalliaume.com/abc_day.html
- https://web.archive.org/web/20071015122235/http://curtalliaume.com/cbs_day.html
- https://web.archive.org/web/20071012211242/http://curtalliaume.com/nbc_day.html
- Hyatt, The Encyclopedia of Daytime Television, Billboard Books, 1997
- TV schedules, New York Times, September 1953 – September 1954 (microfilm)