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Promotion Marketing Association

Coordinates: 40°44′19″N 73°59′14″W / 40.73861°N 73.98722°W

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PMA logo

The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector.

The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

Its president is Bonnie J. Carlson. The past president, Claire Rosenzweig, is now president of the Better Business Bureau of New York.

It comprises a number of councils, including

Couponing
Entertainment Marketing
Event Marketing
Government/Law
Interactive Promotions
Product Sampling & Demonstration
Shopper Marketing

40°44′19″N 73°59′14″W / 40.73861°N 73.98722°W / 40.73861; -73.98722

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