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Always Fresh

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Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire
AuthorRon Joyce and Robert Thompson
LanguageEnglish
GenreAutobiography
PublisherHarper Collins
Publication date
May 10, 2006
Publication placeUnited States
Media typePrint (Hardback)
Pages320
ISBN978-0-00-200757-3

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is the autobiography of Ron Joyce, and covers his time with Tim Hortons from its inception as a single coffee shop until his retirement from the company, which had grown into a large fast-food franchise.[1][2]

Publication

Always Fresh was written by Ron Joyce and Robert Thompson. As well as business details about the expansion of the Tim Hortons coffee shop chain throughout Canada,[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company.[3] It was published in 2006 by Harper Collins.[4]

Reception

The book was reviewed for Macleans magazine,[5] and Canadian Business as well.[6] The Star also reviewed it.[7] The book has been criticized as providing an overly rosy picture of events and conditions in the company.[8]

See also

References

  1. ^ "Tim Hortons co-founder says stock price has likely hit a plateau". The Globe and Mail, October 20, 2006
  2. ^ a b "Is the Canadian business model off target?". Concordia University Magazine, January 22, 2014. Jason Magder
  3. ^ "Tim Hortons: A Holey History". By Charles Demers, 3 Jan 2007, The Tyee.
  4. ^ "Tim Hortons’ extra-large trouble trouble". Maclean's, Michael Friscolanti, September 7, 2010
  5. ^ "Book Review: Tim Hortons Co-founder's Memoir" by Steve Maich for Macleans magazine Archived August 14, 2009, at the Wayback Machine
  6. ^ "Bits of Tim's" by Andy Holloway Archived March 6, 2010, at the Wayback Machine
  7. ^ Review by Nick Krewen Archived October 19, 2012, at the Wayback Machine
  8. ^ "Former coffee czar brews bittersweet tale". Business Edge, Dec 3, 2006, Monte Stewart