Browar Łomża
The Browar Łomża (Polish pronunciation: [ˈwɔmʐa]) is Poland's fourth largest brewery. Browar Łomża Sp. z o.o. launched the plant in 1968. In 2007 it was purchased by Royal Unibrew.[1] In 2011 it was sold to Polish Brewery Van Pur of Warsaw.[2] The Browar Łomża brewery is located in Łomża, Poland.
Brand
Browar Łomża Brewery has been brewing since 1968. The plant was modernized in 2004 and has a capacity to brew up to 850 thousand hectolitres. Traditionally it used to brew three slightly different beers: "Kurpie", "Wyborowe", "Export" and "Jasne". Later came "Łomża Strong" but it was not particularly successful and has now been discontinued. In 2010 Browar Łomża came up with a new taste "miodowe" (honey). After ownership changes and due to marketing campaigns, new brands such as "Łomża niepasteryzowane" (unpasteurised) and "Łomża Export niepasteryzowane" are gaining popularity Łomża Jasne, the most popular beer within our range is a traditional Polish all-malt lager produced at the historic Brewery in Łomża. The recipe consists of nothing more than three carefully ingredients: water, barley malt and hops. Łomża Jasne is our "pride and joy and delivered to the world and enjoyed by many discerning customers.
Regionality
In the Polish town of Łomża, is where our history begins. In 1968 the very first production of Łomża lager rolled out of the brewery. Since then it has become a firm favourite within the local region of Warmia and Mazuria. Today, we proudly export our regional gem to the rest of the world.
Independence
The Łomża brewery is one of the last remaining independent big capacity breweries in Poland. The decisions we make directly affect us and our business. We don’t compromise on quality. We stay true to ourselves and our aim to produce good quality, honest beer.
Simplicity
At Łomża we believe that simplicity is a great thing. In an increasingly complex world, we offer clarity - just the highest quality ingredients with nothing to hide. The only complicated thing about Łomża is our name.
Sponsor
Browar Łomża is the official sponsor of the ŁKS Łomża football club from Łomża.
Water, Location and Ecology
The purest water sourced from deep underground in our own well guarantees the perfect and invariable taste of our beers. The Brewery is located in a region of Poland known as the "Green Lungs of Poland" – Podlasie (Warmia and Mazuria). We care about our local environment. As a socially responsible company we have invested in a polygeneration system which enables us to produce sustainable energy, reducing the production of greenhouse gases.ction of greenhouse gases.
Marketing
The label shows two Kurpie folks people dancing on a label.
See also
References
- ^ Browar Łomża, Royal Unibrew Group Retrieved from Wayback Machine on January 24, 2013.
- ^ "Royal Unibrew and Van Pur team up in Poland". Euro Investor.co.uk. Retrieved January 24, 2013.