XHXW-FM

XEXW-AM/XHXW-FM

Nogales, Sonora
Frequency	1300 kHz 90.3 MHz (HD Radio)
Branding	Sin Límites
Programming
Format	Pop
Ownership
Owner	Grupo Larsa Comunicaciones (Radio 13, S.A.)
History
First air date	April 11, 1955 2019 (FM)
Technical information
Power	1 kW day/0.1 kW night
ERP	3 kW
HAAT	56.7 m
Transmitter coordinates	31°18′59.2″N 110°57′54.4″W
Links
Website	larsavision.tv/estaciones/nogales/90.3/

XHXW-FM/XEXW-AM is a radio station on 90.3 FM and 1300 AM in Nogales, Sonora. It is owned by Grupo Larsa Comunicaciones and is known as Sin Límites with a pop format.

History

Roque Chávez Castro received the concession for XEXW on January 21, 1955; it signed on nearly three months later, on April 11. Chávez Castro, who primarily operated radio stations in Sinaloa, sold the station in 1977. Eventually, XEXW became a Radiorama-owned station and was spun off to Larsa when Radiorama exited many Sonora markets.

On May 10, 2019, XEXW became the last AM station in Nogales to move to FM as XHXW-FM 90.3, changing to the La Más Chingona brand already used by Larsa in Hermosillo and Ciudad Obregón. Six months later, in November, it changed to pop under the "Sin Límites" banner.