Gunze
Gunze Limited (グンゼ株式会社, Gunze Kabushiki Kaisha) is a Japanese clothing brand with its registered head office in Kyoto, its Osaka head office, and a Tokyo office. It was established on August 10, 1896,[1] by Tsurukichi Hatano, and was originally known as Gunze Silk Manufacturing Co., Ltd. .[2]
The company started the Gunze Blue-Mountain Underwear brand in association with Daiei in 1962, and this brand was used for all sexes before the introduction of the Christie brand for women in 1968. In a three-year period from 1962 the brand made up 6% of Daiei's turnover of underwear.[3] It began selling its clothing in Thailand in 2000.[4]
The company's flagship outlet is in Harajuku.[5]
References
- ^ "Outline." Gunze. Retrieved on October 10, 2017.
- ^ "GUNZE History." Gunze. Retrieved on October 10, 2017.
- ^ Usui, Kazuo. Marketing and Consumption in Modern Japan. Routledge, March 5, 2014. ISBN 1134350740, 9781134350742. p. 12.
- ^ "Japanese State-of-the-Art Textiles, 2000." JTN Monthly - Issues 542-553. Osaka Senken Limited, 2000. p. 29 (View #1, Google search result view)
- ^ Cole, Shaun. The Story of Men's Underwear. Parkstone International, May 8, 2012. ISBN 1780428820, 9781780428826. p. 123. "The Japanese, Osaka based underwear company Gunze,[...] in the flagship store opened in the fashionable Harijuku [sic] area of Tokyo in 2010."
External links
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