Paletería La Michoacana
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | Paleterias La Michoacana: 1942
La Nueva Michoacana: 1952 Helados La Michoacana 1930 in Tocumbo, Michoacán. |
| Founder |
|
| Headquarters | Mexico City, Mexico, , |
Area served | |
Key people |
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| Products | Paletas, ice-creams, etc |
| Website | www |
La Michoacana is a group of different Mexican ice cream parlors, with an estimated 8 to 15 thousand locations in Mexico.[1] The "chain" is an informal network of family-run businesses, no single company operates them as a formal franchise operation.[2] Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States.
Controversy
The informal structure of the business has led to legal battles over the rights to the "La Michoacana" brand.[3] Currently, there are 3 different brands in Mexico that claim the ownership of the name. These are "Paleterias La Michoacana"[1], "La Nueva Michoacana"[2] and "Helados La Michoacana"[3]. All of them present the emblematic aesthetic of the name, presenting pink and black color palettes, and heavily featuring a mexican woman in the logo.
Also, due to the fact these are not operated as franchises, but small businesses that chose to use the name, quality of the product and variety of the product itself can vary widely between locations.
References
- ^ Salander, Laísa. "El enigma detrás de la paletería 'La Michoacana'". unionjalisco.mx. UN1ÓN. Retrieved 24 July 2015.
- ^ "Cambian nombre a paletería "La Michoacana" para evitar imagen con crimen organizado". tolucanoticias.com. Toluca Noticias. Retrieved 24 July 2015.
- ^ Takahashi, Hiroshi. "La Michoacana tiene dueño y no cambiará de nombre". 24-horas.mx. 24 Horas. Retrieved 24 July 2015.