Wite-Out
| File:Wite-Out 123.PNG A bottle of Quick Dry Wite-Out | |
| Product type | Correction fluid |
|---|---|
| Owner | Société Bic (1992) |
| Introduced | 1966 |
| Related brands | Liquid Paper, Tipp-Ex |
| Previous owners | Wite-Out Products, Inc. |
| Registered as a trademark in | US (1974) |
Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation.
History
 | This section needs additional citations for verification. (February 2019) |
Wite-Out dates to 1966, when Edwin Johanknecht, an insurance-company clerk, sought to address a problem he observed in correction fluid available at the time: a tendency to smudge ink on photostatic copies when it was applied. Johanknecht enlisted the help of his associate George Kloosterhouse, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as "Wite-Out WO-1 Erasing Liquid".
In 1971, they incorporated as Wite-Out Products, Inc. The trademark "Wite-Out" was registered by the United States Patent and Trademark Office on February 5, 1974.[1] The application listed the date of "first use in commerce" as January 27, 1966.
Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.
The company was bought in 1981 by Archibald Douglas. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion. The company addressed these problems in July 1990 with the introduction of a reformulated "For Everything" correction fluid.
The French corporation Société Bic acquired Wite-Out Products in 1992.[2]
In 2017, sales of Wite-Out grew nearly 10 percent globally with AdWeek suggesting that the increase in sales was due to artists using the fluid as paint.[3]
See also
References
- ^ "Word Mark WITE-OUT". USPTO. 1974. Retrieved 2006-09-27.
Registration Number 0978134
- ^ "Acquisition of Wite-Out® 1992". BICWorld. Société BIC S.A. Retrieved 18 February 2019.
- ^ Graham, David A. (2019-03-19). "Who Still Buys Wite-Out, and Why?". The Atlantic. Retrieved 2019-03-20.