Tradesy
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Formerly | Recycled Bride[1] |
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Company type | Private |
Industry | Recommerce |
Founded | 2009Los Angeles, CA[2] | in
Founders |
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Headquarters | , |
Area served | United States |
Key people |
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Products | Pre-owned Women’s Accessories and Clothing |
Brands | |
Website | tradesy |
Tradesy is an online peer-to-peer resale marketplace for buying and selling women's luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California. Along with Thredup, The RealReal, Poshmark, and others, Tradesy is a leading player in the $24 Billion (annual) apparel resale market.[6][7]
History
Tradesy was established in 2009 by CEO and Founder Tracy DiNunzio.[8] DiNunzio set out to create a marketplace where women could sell their pre-owned pieces to fund their new wardrobes and gain access to pieces discounted from retail.[9] To finance early development for Tradesy, DiNunzio worked at her kitchen table, slept on the couch, and rented her bedroom on Airbnb for a year.[10][11]
In 2012, DiNunzio was accepted into the startup accelerator, Launchpad LA.[12] Since 2009, she had been running Recycled Bride, a peer-to-peer resale marketplace where brides could buy and sell wedding dresses and accessories.[13] She soon expanded her platform to women's luxury fashion. On October 24, 2012, with a team of seven people, and $1.5M in Series A funding[14] from Rincon Venture Partners, Tradesy officially launched.[15] Following launch, Tradesy was featured on Good Morning America.
In May 2014, Tradesy secured $13M in Series B funding[16] from Kleiner Perkins Caufield & Byers and Sir Richard Branson. In the fall of 2014, Tradesy partnered with Affirm to give approved buyers monthly payment options.[17] Tradesy announced another round of Series B funding from Kleiner Perkins Caufield & Byers for $30M in January 2015.[18][19] In May 2016, Tradesy secured an additional $30M in Series C funding from Wildcat Capital Management.[20][21]
By 2019, Tradesy was powering new third-party resale services. Rebag introduced CLAIR ("Comprehensive Luxury Appraisal Index for Resale") which provides sellers an immediate value of their bags. Rebag, unlike other resale sites, buys bags directly from consumers, rather than asking them to consign their goods. Rebag then resells the bags in their stores or on Tradesy for a profit.[22]
Tradesy has sold over $1 Billion of merchandise.[23]
Acquisitions and Expansion
On November 17, 2015, Tradesy acquired Shop Hers, an international luxury marketplace dedicated to pre-owned designer fashion.[24][25]
Tradesy announced a long-term partnership with in-person returns provider Happy Returns on February 15, 2017.[26]
In November 2017, the company opened its debut retail space, The Tradesy Showroom, which houses original artwork and rare fashion.[27]
In the spring of 2018, Tradesy announced their acquisition of New York-based closet organizing and styling service, Fitz — now rebranded as Tradesy Closet Concierge.[28][29]
See also
References
- ^ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
- ^ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
- ^ "Tradesy". crunchbase.com. Retrieved 30 August 2017.
- ^ "Company Overview of Tradesy, Inc". bloomberg.com. 24 May 2018.
- ^ "About Us". Tradesy.com. 24 October 2019.
- ^ "Capturing The Edge With Communicative Commerce". pymnts.com. Retrieved 23 May 2018.
- ^ "ThredUp 2019 RESALE REPORT". thredup.com. Retrieved 4 June 2019.
- ^ Quast, Lisa (3 June 2013). "Q and A with Tracy DiNunzio: How She Grew a Company from NOthing to $10 Million". Forbes.com. Retrieved 30 August 2017.
- ^ James, Anna (16 March 2016). "Ladies Who Laptop: Chatting with Tracy DiNunzio Founder and CEO of Tradesy". LaurenConrad.com. Retrieved 30 August 2017.
- ^ McKeegan, Colleen Leahey (6 March 2017). "Broke with a Big Idea? Here's a Trick to Fund Your Dreams". MarieClaire.com. Hearst. Retrieved 30 August 2017.
- ^ Friedman, Thomas (21 December 2013). "How to Monetize Your Closet". NewYorkTimes.com. Arthur Ochs Sulzberger Jr. Retrieved 6 July 2017.
- ^ "Santa Monica-Based Serial Entrepreneur Tracy DiNunzio Launches Tradesy, Announces $1.5 Million Series A Round". Women2.com. 24 October 2012. Retrieved 31 August 2017.
- ^ "Tradesy Raises $1.5 M. to Help You Cash in on the Clothes in the Back of Your Closet". Observer.com. 25 October 2012. Retrieved 31 August 2017.
- ^ "Tradesy". crunchbase.com. Retrieved 30 August 2017.
- ^ Chang, Andrea (24 October 2012). "Start-up spotlight: Sell your clothes online at Tradesy". LATimes.com. Retrieved 31 August 2017.
- ^ https://www.crunchbase.com/funding-round/887f58ed678e50378a21f96d8c4c8777
- ^ "When You Partner With Affirm, You're in Good Company". Affirm.com. Retrieved 30 August 2017.
- ^ "Tradesy". crunchbase.com. Retrieved 1 August 2017.
- ^ Del Rey, Jason (27 January 2015). "Kleiner Perkins Leads $30 Million Investment in Tradesy, a Clothing Resale Site". recode.net. Vox Media. Retrieved 30 August 2017.
- ^ "Tradesy". crunchbase.com. Retrieved 20 August 2017.
- ^ Reim, Garrett (30 August 2017). "Online Consignment Shop Tradesy Raises $30 Million". labusinessjournal.com. Retrieved 30 August 2017.
- ^ "How much could you get for that Prada bag? This tool calculates its exact value". FastCompany. 24 October 2019. Retrieved 25 October 2019.
- ^ "Tracy DiNunzio - Tradesy". www.tradesy.com. Retrieved 2019-12-11.
- ^ "Tradesy". crunchbase.com. Retrieved 31 August 2017.
- ^ Rao, Leena (17 November 2015). "Tradesy Buys Fellow Online Consignment Site Shop-Hers". Fortune.com. Retrieved 31 August 2017.
- ^ "Online Shoppers Flocking To Happy Returns' New In-Person Return Service During Successful Pilot Program With Online Marketplace Tradesy". BusinessWire. 15 February 2017. Retrieved 16 June 2017.
- ^ "Tradesy Showroom Opens, Debuts Rare Fashion and Art". Forbes. 9 November 2017. Retrieved 17 May 2018.
- ^ Hamanaka, Kari (2 April 2018). "Tradesy Starts Closet Concierge Service With Fitz Acquisition". wwd.com. Retrieved 24 May 2018.
- ^ Horowitz, Eli. "Tradesy Acquires Fitz and Announces Tradesy Closet Concierge". LA Business Journal. Retrieved 17 May 2018.