User journey

A user journey is the experiences a person has when interacting with something, typically software. This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences. It is often used as a shorthand for the overall user experience and set of actions that one can take in software or other virtual experiences.

User journeys describe at a high level of detail exactly what steps different users take to complete a specific task within a system, application, or website. This technique shows the current (as-is) user workflow, and reveals areas of improvement for the to-be workflow. When documented, this is often referred to as a User Journey Map.

User journeys are focused on the user and what they see and what they do, in comparison to the related web design term click path which is just a plain list of the text URLs that are hit when a user follows a particular Journey.