Magic Shave
| Type | Chemical depilatory, shaving powder, shaving cream |
|---|---|
| Manufacturer | Softsheen and Carson |
| Country of origin | United States |
| Introduced | 1901 |
| Variants | Fragrants, Sensative Skin, Skin Conditioning |
| Website | www |
Magic Shave is a brand series of chemical depilatory shaving-related products and other personal care products.[1] It was created by Loreal's skincare division, Softsheen and Carson, in order to reduce skin inflammation, irritation and razor bumps which commonly occurs among black and African-American men.[2][3]
Advertising
Recent advertising
Beginning in May 2016, they began a "Team Up" with Marvel advertising their products with an advertisement comic starring Luke Cage in many issues, including the extremely popular[4] Captain America: Steve Rogers #1[5][6][7]
References
- ^ Grossman, Anna Jane (March 8, 2007). "The New Niche: Hair Care for Men Without". New York Times.
- ^ Loreal brand page for Softsheen and Carson
- ^ XXL Magazine
- ^ Time Magazine on Captain America: Steve Rogers #1
- ^ Bleeding Cool News - David Walker And Dale Keown Advertise Magic Shave With Luke Cage
- ^ Laughing Place - Magic Shave Partners with Marvel's Luke Cage
- ^ Drug Store News - Magic Shave Enlists Luke Cage
External links
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