AdGreetz
 | |
| Company type | Private |
|---|---|
| Industry | Advertising, marketing |
| Founded | 2009 |
| Headquarters | Los Angeles, CA , USA |
Key people | Eric Frankel, CEO |
| Website | AdGreetz.com |
AdGreetz is a marketing services company based in Los Angeles, California, United States.[1]
History
AdGreetz was founded in 2009 by Eric Frankel, who serves as the company's CEO.[2][3]
Platform
The company uses adaptive video[1] in its SaaS video personalization platform.[3] Video messages are distributed through email, social media, websites, and banner ads.[1]
AdGreetz has created videos for companies in various industries,[4] including Flipkart and Forever 21.[5] The campaigns are personalized to the ad viewers.[6] The company also developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.[7] The company also created a campaign for the film Smurfs: The Lost Village.[8]
In 2019, AdGreetz created the AdChef platform.[3]
Awards
- 2018 IDMA Silver Award for Most Effective Use of Digital Analytics[9]
- 2018 IDMA Bronze Award for Most Effective Use of AI for a Campaign and Business Optimisation[9]
References
- ^ a b c Norm Johnston (2015). Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company. Springer.
- ^ Ginny Marvin (November 20, 2017). "The state of interactive advertising: New formats are infusing digital ads with creativity that gets results". Marketing Land.
- ^ a b c Ameya Dusane (April 18, 2019). "Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads". Martech Advisor.
- ^ Arthur Zaczkiewicz (April 28, 2016). "AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers". Women's Wear Daily.
- ^ Simon Alvarez (December 28, 2017). "It's all about personalization in the new marketing sphere".
- ^ Stephanie Pandolph (November 24, 2017). "Personalized video ads are engaging consumers". Business Insider.
- ^ Meg James (February 13, 2015). "'Grey' area: For a provocative film, many shades of marketing". Los Angeles Times.
- ^ https://www.socaltech.com/adgreetz_powers_new_personalized_smurf_s_ad/s-0071219.html
- ^ a b "2018 IDMA Awards". e4mevents. Retrieved June 27, 2018.