Mike's Hard Lemonade Co.
| File:Logo for Mike's Hard Lemonade Co.png | |
| Company type | Privately held company |
|---|---|
| Industry | Flavored Malt Beverages |
| Founded | April 1, 1999 |
| Headquarters | Levittown, PA , United States |
Area served | United States of America |
| Owner | Mike Reuter |
| Website | mikeshard |
Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Levittown, U.S.,[1] and founded in 1999 by Mark Anthony Group. The Canadian division has been owned by Labatt Breweries since 2015.[2]
History
Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors and carbonated water. Mike's entered the U.S. market on April 1, 1999, replacing the vodka base with a proprietary malt base.
Products
- Mike's is available in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 8% ABV, 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten.[3]
- Besides hard lemonade, Mike's offers a variety of permanent and seasonal flavors including black cherry, strawberry and watermelon.[4]
References
- ^ Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Retrieved July 17, 2018.
- ^ Emma Crawford Hampel (November 12, 2015). "Mark Anthony Group sells Mike's Hard Lemonade, Palm Bay to Labatt for US$350 million". Retrieved July 19, 2018.
- ^ "Mike's Hard FAQ (nutrition)". Retrieved 21 May 2018.
- ^ "Mike's Hard homepage". Retrieved 21 May 2018.