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Giving Limited
Just Giving
Company typeLimited company
Founded2000
FounderDame Zarine Kharas (CEO)[1]
Anne-Marie Huby (managing director)
Headquarters
Bankside, London, England
,
UK
Revenue£14m (2011)[2]
£1.5m (2011)[2]
Number of employees
160
Websitejustgiving.com

JustGiving is a global online social platform for giving.[3] The firm's headquarters are located in Bankside, London.

History

In 2000, Zarine Kharas and Anne-Marie Huby founded JustGiving, a company to provide online tools and processing services to enable the collection of charitable donations.[2]

2006 was the firm's first profitable year.[4] In June 2011, the firm claimed that it had provided its service for more than 9,000 UK registered charities and 1.9 million fundraising pages for users, collecting over £770 million since launch.[5] The cumulative total passed £1 billion in March 2012.[6] The cumulative total passed £4 billion in June 2016.[7]

Fees

JustGiving charged a 5% fee on donations to cover the cost of running the business until March 2019, when the fee was made voluntary.[8][9] Card processing fees are deducted separately.[10]

Notable fundraisers

In 2010 Charlie Simpson, aged 7, raised over £210,000 (£145,000 in the first 48 hours) via his JustGiving page for the 2010 Haiti earthquake relief programme by UNICEF.[11]

In April 2012, Claire Squires, who collapsed and died whilst running the London Marathon, posthumously raised in excess of £925,000 for Samaritans through JustGiving (without including Gift Aid).[10] JustGiving were to receive £26,000 but agreed to waive their 5% administration fee and donate it to Samaritans.[10]

In March 2014, Christian Smith was killed in a crash with a car during a 24-hour charity bike ride for Mind. Donations via his JustGiving page rose to more than £68,000 after his death was covered in the media.[12]

In April 2014, Stephen Sutton raised over £4.5 million for the Teenage Cancer Trust, after help from celebrity backers including Jason Manford.

In April 2020 Captain Tom Moore has raised £32,794,865.23 (the most ever raised on the platform) thus far on a walking initiative to complete 100, 25-metre laps of his garden in Bedfordshire to raise funds for the National Health Service, United Kingdom to aid the COVID-19 pandemic for the National Health Service (NHS), United Kingdom, and to mark his 100th birthday on 30 April 2020. The initial £1,000 goal was realised on Friday 10, April and the target was increased to £100,000 and then to £500,000 as more people around the world donated. Moore has now said he will not stop and aims to do a second 100 laps.[13][14]

Reception

In 2002, JustGiving won the New Media Awards Grand Prix award and also Best Use of the Web award.[15][16]

In 2004, JustGiving was recognised in the 2004 Charity Times annual Awards in their Fundraising & IT Services category. Charity Times claimed the company had "transformed the face of donating in the UK".[17]

Corporate affairs

Ownership

JustGiving was acquired by U.S.-based Blackbaud, Inc. for £95 million in October 2017.[18]

International expansion

In 2003, JustGiving launched in the United States, changing its name to FirstGiving in 2005.[citation needed] FirstGiving is located in Davis Square, Somerville, Massachusetts.[citation needed] In 2010 the New York Times reported that FirstGiving.com was "among the best known" online fund-raising sites.[19]

Criticism and controversies

In 2008, The Guardian reported Kharas as acknowledging that "the commission charged by justgiving.com is controversial".[4] In justifying their 5% fee, JustGiving states that profits are reinvested in new tools.[10]

In February 2017, JustGiving was reported of taking more than £20 million from fundraisers while paying staff up to £200,000. It takes a cut from most donations and while some of the money is used for maintenance, product development and charity training, accounts show that more than £10 million was spent on staff costs in 2016. This includes an average salary of more than £60,000 for some directors, sales and administration workers, with the head of the firm having earned approximately £198,000. A charity chief executive[who?] had accused JustGiving of being greedy, saying the fees were 'hard to stomach' and fundraisers had expressed their anger, labelling the site 'JustTaking'.[20]

References

  1. ^ Whittle, Sally (30 May 2002). "Is it a girl thing?". The Guardian. Retrieved 24 November 2012.
  2. ^ a b c Smithers, Rebecca (6 April 2011). "Charitable giving: BT launches website where 100% of donations go to charity". The Guardian. UK. Retrieved 20 November 2012.
  3. ^ Walker, Chris. "JustGiving online charity platform arrives in Australia to make donating easier". Daily Telegraph. Australia. Retrieved 19 June 2014.
  4. ^ a b Inman, Phillip (24 March 2008). "Charities go online to stay in the running and reach the next generation of givers – JustGiving.com has dealt with more than £250m in donations since 2001". The Guardian. Retrieved 24 November 2012.
  5. ^ "JustGiving...by the numbers". Archived from the original on 30 June 2011. Retrieved 10 January 2011.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  6. ^ "£1 billion raised through JustGiving". Community pages. JustGiving. 28 March 2012. Archived from the original on 30 March 2012. Retrieved 4 January 2013.
  7. ^ "JustGiving total raised passes £4 billion". UKFundraising. 15 June 2016. Retrieved 30 June 2016.
  8. ^ Petter, Olivia (26 March 2019). "JustGiving drops 5% platform fee so more money goes to good causes". The Independent.
  9. ^ "How our fee works – and what we do for it". JustGiving. 23 July 2014.
  10. ^ a b c d Oxlade, Andrew (24 April 2012). "JustGiving agrees to waive its £46,250 cut as marathon death girl's fundraiser page hits £400,000". MailOnline. UK. Retrieved 20 November 2012.
  11. ^ "London boy raises £145k for Haiti quake aid by cycling". BBC News. 25 January 2010. Retrieved 20 November 2012.
  12. ^ "Family of Mind charity cyclist Christian Smith 'moved beyond belief'". BBC News. 25 March 2014. Retrieved 24 November 2014.
  13. ^ "Army veteran, 99, raises £4m for 'humbled' NHS". BBC News. 15 April 2020. Retrieved 15 April 2020.
  14. ^ https://www.justgiving.com/fundraising-v2/tomswalkforthenhs
  15. ^ "Home". NMA Efficiency Awards 2006. New Media Age. Archived from the original on 23 December 2005. Retrieved 2 March 2012. ... early Grand Prix winners including ... JustGiving in 2002
  16. ^ "Home". Nmaawards.co.uk. Retrieved 14 March 2011.[failed verification]
  17. ^ "UK Charity Awards 2004 winners". Charitytimes.com. Archived from the original on 3 February 2007. Retrieved 2 March 2012.
  18. ^ "Blackbaud completes its £95m takeover of JustGiving". Retrieved 19 April 2018.
  19. ^ Wallace, Amy (5 September 2010). "Online Giving Meets Social Networking". The New York Times. Retrieved 29 November 2012.
  20. ^ Willgress, Lydia (7 February 2017). "JustGiving accused of taking £20m from donations while paying staff up to £200,000". The Telegraph. Retrieved 5 September 2018.
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