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Joyce Rey

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Joyce Rey
Born
Joyce Bowman
OccupationLuxury real estate agent
Years active1973 to present
SpouseAlejandro Rey (1969–80)
Children1
Websitewww.joycerey.com

Joyce Rey is a Beverly Hills-based luxury real estate agent who heads the Global Luxury division for Coldwell Banker. She is considered one of the most successful real estate agents in the United States[1] and has represented clients for homes that include Pickfair, the Owlwood Estate, Le Belvedere and Greenacres.[2]

Career

Rey was an educator at Susan Miller Dorsey High School, teaching business law during the 1960s.[2] She moonlighted as a flight attendant where she met her husband Alejandro Rey and became interested in real estate while the two were looking for houses together.[2] Rey began her career in real estate in 1973 and is known for representing celebrity clients and high-end real estate.[1] One of her first sales was to Christina Onassis in 1974.[2] A sale to Lee Strasberg in 1976 is what Rey credits as her "breakthrough deal," landing her deals that included selling the Pickfair and Owlwood Estate in the 1970s.[2]

In 1979 she founded Rodeo Realty, a real estate firm that sold only $1 million plus properties.[3] She was recruited by Harleigh Sandler to form Rodeo Realty as a division of the company,[2] which was later sold to Merrill Lynch in 1982.[4]

Rey has set records with many of her sales.[5][6] In 1978 she became the first agent to sell a home worth $4 million which was double the highest price paid for any property in the Platinum Triangle.[7] The house was owned by Sonny & Cher.[1] In the 1990s, Rey was the buyer and seller agent on a $30 million property which recognized as the highest selling property in Bel Air for that decade.[1] Rey is credited with selling the highest priced residential property in the United States in 2010 which was listed for $72 million.[8] She sold $300 million worth of property with Coldwell Banker Previews International in 2014,[2] and more than $4 billion in her career through 2019.[9]

Rey has been recognized as one of the 100 most influential Angelenos by Haute Living and one of the 35 most influential people in luxury real estate by Unique Homes.[1] She has also been recognized as a top real estate agent for the entertainment industry by publications such as The Hollywood Reporter[8] and Variety.[10]

References

  1. ^ a b c d e Shook, Robert L.; Farber, Barry (2013). Success Secrets of Sales Superstars: The Moves and Mayhem Behind Selling Your Way to the Top as Told by 34 Industry Leaders. Entrepreneur Press. ISBN 9781599185026.
  2. ^ a b c d e f g Foster, R. Daniel (23 April 2016). "Real estate's grande dame". The Los Angeles Times.
  3. ^ Mundy, Michael (January 1998). "The Sky's The Limit". Los Angeles Magazine.
  4. ^ "A Tale of Success". Los Angeles Magazine. 31 January 1988.
  5. ^ Kahn, Carrie (23 July 2007). "Luxury Homes Are Hot Properties". NPR.
  6. ^ Vitanova, Dima (30 July 2018). "Joyce Rey: A Real Estate Icon". Haute Residence.
  7. ^ Haddad, Annette (22 July 2007). "If you have to ask how much, keep looking". SF Gate.
  8. ^ a b Kiefer, Peter (14 September 2018). "Hollywood's Top 30 Real Estate Agents". The Hollywood Reporter.
  9. ^ "LA 500 - Joyce Rey". Los Angeles Business Journal. 30 July 2018.
  10. ^ "Showbiz Real Estate Elite". Variety. 30 March 2017.