Ranker
 | |
| Industry | Digital media |
|---|---|
| Founded | August 2009 |
| Founder | Clark Benson |
| Headquarters | , United States |
| Revenue | $22 million (2017)[1] |
Number of employees | 110 |
| Website | www |
Ranker is a digital media company located in Los Angeles and a Quantcast Top 50 site in the US. The site features polls on entertainment, brands, sports, food and culture. Ranker is reported to have over 40 million monthly unique visitors worldwide.[2] Ranker claims to be one of the largest databases of opinions with more than 1 billion votes gathered on over millions of subjective voters. Ranker has hundreds of thousands of lists of opinions.[3][4]
These lists have been referenced as a source for many pop-culture, trade, and tech publications, including TV and radio.[5][6][7][8] Ranker is designed to collect individual user votes and track them across various lists,[9] which purports to show correlations between interests across pop culture.[10]
History
Launched in August 2009, the site was founded by Clark Benson, who created Ranker as an alternative to user reviews available on ecommerce sites.[11] Ranker is his fifth startup.[12] Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities.
Ranker's board members include Draper Associates investor Joel Yarmon. Ranker has raised $7.5 million[13] in capital, including Benson's initial stake. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.[14]
Data-Centric products
In December 2016, Ranker launched "Ranker Insights" which offers people voting correlation data for free. Ranker Insights uses psychographic correlation data to deliver personalized consumer recommendations (“if you like X, you’ll also like Y, Z”), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences.[15][16][17]
In March 2020, Ranker launched Watchworthy, a personalized TV recommendation app available on iOS and Android devices.[18]
References
- ^ https://www.inc.com/profile/ranker
- ^ https://www.quantcast.com/ranker.com?qcLocale=en_US
- ^ Bilton, Ricardo (October 8, 2014). "Ranker turns crowdsourced lists into big data". Digiday.
- ^ "Ranker Leverages its Unique Rankings and Insights Intellectual Property for Brands and Studios". PRWeb. Retrieved 2020-01-29.
- ^ "Sorry, America: Ellen DeGeneres Is Not Running for President". E! Online. Retrieved 2018-04-12.
- ^ "You searched for ranker". TheWrap. Retrieved 2020-01-29.
- ^ KITM Podcast: Tuesday, January 28th with: Jensen's Rank Bank, Unwanted House Guests and More, retrieved 2020-01-29
- ^ "Ranker's Top 'Things That Were a Thing' of 2019". Cheddar. Retrieved 2020-01-29.
- ^ "Ranker Insights Blog". Ranker Insights Blog. Retrieved 2018-04-12.
- ^ "See What Your Candy of Choice Says About Your Fave Celebs". E! Online. Retrieved 2018-04-12.
- ^ "Under the radar, Ranker quietly builds a huge online footprint". The Drum. Retrieved 2017-06-01.
- ^ "How a list nerd grew Ranker.com to 27,000,000 monthly visitors - with Clark Benson - Mixergy". Mixergy. Retrieved 2018-04-20.
- ^ "Ranker | crunchbase". www.crunchbase.com. Retrieved 2017-06-01.
- ^ Dave, Paresh (2016-12-06). "Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-06-01.
- ^ "A Psychographic Interests Platform". Ranker Insights. Retrieved July 26, 2017.
- ^ Dave, Paresh. "Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you". latimes.com. Retrieved 2018-04-12.
- ^ "Ranker Leverages its Unique Rankings and Insights Intellectual Property for Brands and Studios". PRWeb. Retrieved 2020-01-29.
- ^ "Ranker is Honored to Be on Built In LA's Prestigious List of Best Places to Work in Los Angeles in 2020". PRWeb. Retrieved 2020-01-29.