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Melanie Greensmith

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Melanie Greensmith is a fashion designer and businesswoman from Australia. She established the fashion label Wheels & Dollbaby in 1987 and closed the business in 2017.[1]

Greensmith grew up in London, England.[2] Her mother was a Bluebell showgirl who danced in Paris clubs, and her father was an English cricketer.[3] She created her business in Australia in 1987, without any formal training in fashion, art or design.[4] In 2008, Greensmith was honoured for her contributions to the Western Australian fashion industry when she was awarded a star on the Western Australia Fashion Walk of Fame on King Street in Perth.[5]

In 2018, Greensmith was noted/profiled in the book, Rescuing Ladybugs[6] by author and animal advocate Jennifer Skiff as having stopped using angora rabbit fur from her designs after receiving a “padded envelope in the mail from PETA (People for the Ethical Treatment of Animals) and watching a video the organization provided “showing the harvesting of angora wool from rabbits. On it, “living rabbits were having their hair pulled out of their skin and they were screaming in agony. They were then thrown back into cages, raw and bloodied.” [7] In the book, Greensmith says, “I truly believe that the greatest fashions aren’t born from cruelty.”

References

  1. ^ Clarke, Jenna (10 October 2017). "Wheels and Dollbaby designer Melanie Greensmith chose to quit rather than sell her business". The Sydney Morning Herald. Retrieved 13 May 2018.
  2. ^ "Wheels and Dollbaby's Melanie Greensmith on being a 'big collector'". Domain. 3 April 2017. Retrieved 13 May 2018.
  3. ^ Selinger-morris, Samantha (22 June 2011). "Frock'n'roll is here to stay". The Sydney Morning Herald. Retrieved 13 May 2018.
  4. ^ "Interview With Founder Of Wheels & Dollbaby Melanie Greensmith - Galore". Galore. 25 March 2014. Retrieved 13 May 2018.
  5. ^ Hayward, Andrea (4 September 2008). "Designer to the stars honoured on Fashion Walk of Fame". WAtoday. Retrieved 13 May 2018.
  6. ^ Jennifer Skiff, Rescuing Ladybugs: Inspirational Encounters with Animals That Changed the World, New World Library, 2018
  7. ^ Ibid. page 142