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Martha de la Torre

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Martha de la Torre
de la Torre at the Latinas of Influence Event in 2013
BornJuly 13, 1957
Los Angeles, California
OccupationPublisher/Corporate Executive
TitleCo-Founder, President and CEO, El Clasificado
CEO, EC Hispanic Media
Board member ofLoyola Marymount University
International Classified Media Association, Chairperson
Los Angeles Child Guidance Clinic
LMU's Latino Alumni Association
SpouseJoe Badame

Martha de la Torre (born July 13, 1957) is an Ecuadorian American publisher, entrepreneur, co-founder and president of El Clasificado and EC Hispanic Media.[1] She was named a Small Business Administration (SBA) Los Angeles Small Business Person of the Year in 2003.

Early life and education

De la Torre was born in East Los Angeles to an Ecuadorian mother and father. Her parents arrived in the United States from Ecuador in the 1950s.

After completing high school at Leuzinger High School in Lawndale, de la Torre completed a Bachelor of Science degree in Accounting from Loyola Marymount University.

Early career

De la Torre joined Arthur Young & Company in 1978 and became a Certified Public Accountant and audit manager specializing in banks and businesses targeting the U.S. Hispanic market. In 1986, she served two years as Chief Financial Officer of La Opinion, the largest Spanish language daily in the United States.

El Clasificado

In 1988, de la Torre and her now-husband Joe Badame launched El Clasificado for Southern California's Latino population. It is now the largest free, weekly Spanish-language classifieds print publication in the U.S., reaching more than 1.5 million people.

ElClasificado.com was launched 10 years later in 1998 and is now the largest Spanish language classified marketplace in the U.S.

El Clasificado is the flagship product of EC Hispanic Media. EC Hispanic Media specializes in the Latino market and offers print, digital, social media and event advertising and marketing solutions to its clients. Its portfolio of brands include EC Classifieds, Quinceanera.com, Su Socio de Negocios, MasClientes and Al Borde.

In an interview she gave to KTTV, a Los Angeles local Fox Affiliate, de la Torre said that instead of buying a convertible car in 1988, she was encouraged to start her own business.[2]

She explained how she is balancing print growth with online push in a 2011 Bloomberg.com interview.[3]

Today, the company has revenues over $20 million, a weekly circulation of 405,000 copies and 160 employees.

Boards and appointments

De la Torre currently serves on the City National Bank Latino Advisory Board and the Loyola Marymount University Latino Alumni Association Board.

She is a former board member of the Los Angeles Child Guidance Clinic[4] and the L.A. County Education Foundation. She formerly served on the Board of Regents [5] for Loyola Marymount University.

De la Torre was appointed Chairperson of the International Classified Media Association,[6] representing over 60 classified media organizations globally.

Awards

In 2010, CNBC named de la Torre one of the top 10 Hispanic entrepreneurs.

In May 2012 she received the Latino Business Award presented by the Los Angeles Business Journal and the recognition of her previous employer, Ernst and Young as Alumni in the News.[7]

The company has also been an Ernst & Young Entrepreneur of the Year finalist for the Greater Los Angeles area on three separate occasions.

On April 3, 2013, Hispanic Lifestyle Magazine named de la Torre one of Hispanic Lifestyle's 2013 Latinas of Influence[8]

In August 2014, she won the 2014 California Latina Business Woman of the Year Award.[9]

In November 2014, the Regional Hispanic Chamber of Commerce and The Regional Hispanic Institute awarded the prize "Women of the Year" to Martha de la Torre. This award recognizes the impact of women in the Hispanic community through their efforts, their work, their leadership and inspiration.[10]

In 2016, she was awarded the Marcia Lamb Inner City Innovation Award at the ICIC 2016 Inner City 100 Awards for growing job opportunities in the inner cities.

In November 2018, de la Torre was awarded the Loyola Marymount University Latino Alumni Association (LAA) 'Alumni Role Model' award for her dedication and service to LAA and the LMU community.

References

  1. ^ "El Clasificado: Martha de la Torre brings classified ads to the Latino market - Los Angeles Times". Articles.latimes.com. 2011-06-12. Retrieved 2014-02-04.
  2. ^ Devine, Christine. "Growing Our Economy: El Clasificado - Los Angeles Local News | FOX 11 LA KTTV". Myfoxla.com. Archived from the original on 2013-07-21. Retrieved 2014-02-03.
  3. ^ Klein, Karen E. (2011-08-04). "Spanish-Language El Clasificado Balances Print Growth With Online Push". Bloomberg. Retrieved 2014-02-03.
  4. ^ "Los Angeles Child Guidance Clinic". Lacgc.org. Retrieved 2014-02-04.
  5. ^ "Board of Regents". Lmu.edu. 2014-01-09. Archived from the original on 2013-12-22. Retrieved 2014-02-03.
  6. ^ "ICMA Board of DirectorsICMA: International Classified Media Association Online". Icmaonline.org. 2013-11-21. Retrieved 2014-02-03.
  7. ^ "Connect, May 2012 - Alumni in the news - EY - United States". EY. Retrieved 2014-02-03.
  8. ^ "Latina of Influence | Martha C. de la Torre". Hispanic Lifestyle. Retrieved 2014-02-03.
  9. ^ http://www.echispanicmedia.com/martha-de-la-torre-latina-business-woman-year/#sthash.gHs5nWPW.dpuf
  10. ^ http://www.echispanicmedia.com/martha-de-la-torre-named-women-year-rhcc/

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Martha_de_la_Torre&oldid=967383006"