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KS&R
Type of businessPrivate
Founded1983
HeadquartersSyracuse, New York, United States
No. of locations
IndustryMarket Research
Employees209 full-time employees as of 22 July 2013
URLksrinc.com

KS&R, which stands for Knowledge Systems and Research, Inc. is a privately held, independent global market research[1] firm with headquarters in Syracuse, New York.[2][3][4] The company was founded in 1983 and in 2019 has offices in metropolitan New York City, Memphis, Tennessee, Seattle, Washington in the United States and Frankfurt, Germany. KS&R collects data, mainly through surveys and questionnaires,[5] in more than 100 countries and 50 languages. The company creates marketing and other reports for the technology, telecommunications, transportation,[6][7] healthcare, retail, finance/insurance and veterinary pharmaceutical industries,[8] helping companies improve their products, understand their customer base, evaluate advertising effectiveness, and measure brand strength.[9][10]

History

KS&R was founded in 1983 by six people, as a spin-off of the Syracuse Research Corporation (SRC), a not-for-profit corporation.[11] In 1985, KS&R began operating INSITE, an in-house contact center for survey research with 110 desks.

According to Marketing News magazine, since 2007 KS&R has been among the 50 largest market research firms, listed by revenue generated in the U.S.[12] In 2012 the company was named the number one market research firm in the country for customer satisfaction by the Survey of Market Research Supplier Quality and Value by Prevision Corporation and Inside Research.[13] That year the company moved to larger facilities in downtown Syracuse,[14][15] where the company continued to conduct surveys and create research reports.[16]

In 2017 the KS&R laid off 60 employees as a result of a slow demand for telephone research.[17] The company has continued to conduct surveys by email and through personal interviews, websites, and social media.[18][19] [20]

References

  1. ^ Barry Silverstein (2001). Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies. Maximum Press. pp. 9. ISBN 978-1-885068-67-5.
  2. ^ CNYBJ Staff (10 July 2009). "KS&R has all the market-research answers". Central New York Business Journal. Retrieved 10 September 2013.
  3. ^ "How do I keep morale up during layoffs?". Best Life. Rodale, Inc. May 2007. p. 24. ISSN 1548-212X.
  4. ^ Library Hotline. Vol. 35, Issues 26-50. R.R. Bowker. July 2006. p. xiii.
  5. ^ "Technology more important than brand for carbuyers". CTV News, November 20, 2015.
  6. ^ "How much insufficient training is costing dealerships". Auto Remarketing, Sep. 20, 2017, By Nick Zulovich
  7. ^ "Technology More Important Than Car Color For 77% Of Shoppers". Car Connection, Richard Read. February 11, 2016
  8. ^ " FEI Sports Forum opening sessions focus on event classification and arena footing". Horseback Magazine, April 28, 2014
  9. ^ Chain Store Age. Vol. 77. Lebhar-Friedman. 2001. p. 543.
  10. ^ "Tech trumps brand & color for new-car shoppers". Auto Remarketing, Nov. 20, 2015
  11. ^ Jill Andresky Fraser (1986). The Best U.S. Cities for Working Women. New American Library. p. 191. ISBN 978-0-452-25813-6.
  12. ^ " The AMA Gold Report 2017 Top 50 Market Research Firms". By: Diane Bowers and Michael Brereton, Marketing News, 2017
  13. ^ "Company news: Survey rates KS&R tops in market research". The Post-Standard. 13 November 2012. Retrieved 26 August 2013.
  14. ^ "Job cuts at Travelers in Syracuse are among the first to hit downtown in several years". syracuse.com, Kevin Tampone on July 24, 2013
  15. ^ "From the burbs to downtown, firm moves employees to Syracuse". CYN Central, 6 Feb 2012, by Megan Coleman
  16. ^ "93 percent of UK Millennials have little faith in online retail". Fashion United, Vivian Hendriks, 23 November 2016
  17. ^ "Market research firm KS&R to lay off 60 workers in Syracuse". Syracuse.com, January 18, 2017
  18. ^ " Campus Community Encouraged to Participate in Reputation Study". Georgia Tech Newsletter, April 10, 2018
  19. ^ "The Midrange, Stuck in the Middle with You". IT Jungle, January 24, 2011 Timothy Prickett Morgan
  20. ^ "Connected Car Expo: Car buyers want Android Auto, Apple CarPlay, Wi-Fi, USB, Streaming & ADAS". Auto Connected Car News, November 18, 2015 by Lynn Walford
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