E& Egypt

Etisalat Misr S.A.E.
Company type	Société Anonyme Égyptienne
Industry	Telecommunications
Founded	30 April 2007
Headquarters	Cairo, Egypt
Key people	Hazem Metwally CEO
Products	Mobile phone services
Owner	Emirates Telecommunications Corporation
Parent	Emirates Telecommunications Corporation
Website	www.etisalat.eg

Etisalat Misr is the third mobile operator to enter the Egyptian market and the first integrated operator for telecom services in Egypt. It officially started its business in 2007 and managed to attract one million subscribers in the first fifty days of the launch of its operations, becoming one of the largest mobile networks in the Egyptian market. Etisalat Misr was the first company to provide 3.5G services, and was also the first to provide 4G services without the need for its customers to change their SIM cards, in addition to constantly developing its network.^{[citation needed]}

Etisalat Misr is one of the companies operating under Emirates Telecommunication Group Company, which was established in 1976 and later expanded to operate in 16 countries across the Middle East, Africa and Asia, serving more than 148 million subscribers with its services.

Etisalat Misr provides mobile, fixed line, mobile Internet and fixed Internet services.^{[citation needed]}

Etisalat Misr`s Share in the Egyptian Market

Within two years of operation, the company was able to attract more than 15 million subscribers.^{[citation needed]}

Investments

Etisalat Misr is one of the largest investors in Egypt, spending more than 50 billion pounds over a period of 12 years to develop its network and infrastructure. The company’s capital also increased by approximately 4.5 billion pounds, raised from the company’s main shareholders to make the total capital 19.5 billion pounds. These ongoing investments have enabled Etisalat Misr to become the prime company in the Egyptian telecommunications market.^{[citation needed]}

The ownership structure of Etisalat Misr is divided into seven entities: Etisalat International Egypt Co. Ltd. – Emirates 66% of capital, Post for Investments S.A.E – Egypt 20%, DAS Holding 5%, DIFC LLC – UAE 5%, Saudi Tech Invest Com 1.5%, Al Naboodah Investments – UAE 1.5%, and Mawarid Finance – UAE 1%.

Sponsorship of Al-Ahly Sporting Club

On October 4, 2011, Etisalat Misr signed a contract to sponsor Al-Ahly Club’s shirt for three years. The signing was held in the presence of the company’s chairman Eng. Gamal El-Sadat, its CEO Saleh Al-Abdooli, and a number of company leaders, in addition to Al-Ahly Club President Hassan Hamdi and Al-Ahly Club’s Vice President Captain Mahmoud Al-Khatib, and the club’s technical director, Manuel Jose. Etisalat Misr sponsored Al-Ahly Club shirt for three years for 135 million pounds, after a rife competition with Vodafone. The bid against Vodafone had reached 130 million, and Etisalat was able to seal the deal after raising the bid by 5 million.^{[citation needed]}