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Cycle Republic

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Cycle Republic
IndustryCycling
Headquarters
London
Number of locations
20 shops
Websitehttps://www.cyclerepublic.com

Cycle Republic was a British cycle retailer.[1] The first store was opened in London's Euston Tower on 12 December 2014.[2] The company's shop estate included 20 shops[3] and an ecommerce website operation with UK-wide delivery. Late in 2017, the company's flagship store in Canary Wharf was opened by Olympian, Victoria Pendleton.[4]

In addition to bicycles, Cycle Republic sold e-bikes, cycling clothing, bike components and bike accessories.

Ownership

Cycle Republic was part of Halfords Group PLC, the British retailer of car parts, car enhancement, touring equipment and bicycles.[5][6] with Peter Kimberley holding the position as Managing Director.[7] In March 2020, an internal review into how to make the business more profitable determined Cycle Republic was low-returning and stock intensive, and led Halfords to announce the stores were at risk of closing unless the brand was sold.[8] Subsequently, the business found a buyer with Pure Scooters taking over 11 stores in April 2020.[9]

Sponsorship

For 2018 Cycle Republic sponsored the Morvélo-Basso racing team.[10] The company also provides support at cyclo-sportives around the country including Etape Loch Ness, Palace2Palace and Velo Birmingham.[11]

Cycle Republic helped to deliver PruGOals, a programme supporting low-income young people transition from education to employment, commencing in taking part in Prudential Ride London-Surrey 56. [12] They company built, provided and delivered custom designed, blue Raleigh Strava bikes to participating schools.[13]

References

  1. ^ "Will UK's Cycle Republic Succeed Where Evans Failed?". Bike Europe. 2019-01-15. Retrieved 2019-06-01.
  2. ^ Butler, Sarah (2014-11-06). "Halfords to revive Cycle Republic chain". The Guardian. ISSN 0261-3077. Retrieved 2017-09-13.
  3. ^ "Catching up with Peter Kimberley, MD of Cycle Republic". Bikebiz. Archived from the original on 2017-08-24. Retrieved 2017-09-13.
  4. ^ Enfield, Laura (2018-01-05). "Victoria Pendleton reveals why she is a "fair weather cyclist" at Cycle Republic opening in Canary Wharf". In your area. Retrieved 2018-01-05.
  5. ^ "Halfords reports increase in cycling sales in FY19". BikeBiz. Retrieved 2019-06-01.
  6. ^ Wynn, Nigel (2014-09-23). "Halfords to open Cycle Republic bike shops in London". Cycling Weekly. Retrieved 2014-09-23.
  7. ^ Sutton, Mark. "Cycle Republic names Kimberley as MD". Bike Biz. Retrieved 2015-08-15.
  8. ^ Shaw, Neil (2020-03-16). "Cycle Republic to close all UK branches unless buyer can be found". hulldailymail. Retrieved 2020-04-20.
  9. ^ The website's homepage now redirects to Tredz, another brand owned by Halfords.Jarram, Matt (2020-04-20). "Jobs safe after bike stores earmarked for closure are saved". nottinghampost. Retrieved 2020-04-20.
  10. ^ Howells, Kieran. "Cycle Republic will sponsor top tier racing team Morvelo Basso for '18". BikeBiz. Archived from the original on 2018-01-26. Retrieved 2018-01-26.
  11. ^ "Cycle Republic back huge Velo Birmingham event". Greater Birmingham Chambers. Retrieved 2017-03-15.
  12. ^ "PruGoals | | PruGOals". Retrieved 2019-07-30.
  13. ^ "Cycle Republic partners with cycling initiative PruGOals". BikeBiz. Retrieved 2019-07-30.
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