Kenneth Roman
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Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is an American author and advertising executive.
Roman joined Ogilvy & Mather in 1963 and served as Chairman from 1985 to 1989. He is the co-author of the influential business books – How to Advertise and Writing That Works as well as the author of the 2009 biography of David Ogilvy The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.[2]
He is an occasional contributor to the Wall Street Journal and The Atlantic.[3] [4] [5]
Bibliography
- 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[2]
- 2003 – How to Advertise, Third Edition
- 2002 – Writing That Works, Third Edition
- 1997 – How to Advertise, Second Edition
- 1992 – Writing That Works, Second Edition
- 1992 – The New How to Advertise, with Jane Maas
- 1981 – Writing That Works, with Joel Raphaelson
- 1977 – How to Advertise, with Jane Maas
References
- ^ Van Hoven, Matt (April 15, 2009). "So What Do You Do, Ken Roman, Ogilvy Biographer?". Mediabistro. Retrieved December 2, 2014.
- ^ a b "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising". Macmillan. Archived from the original on 2011-05-20. Retrieved 2008-11-25.
- ^ Roman, Kenneth (Nov 3, 2016). "The Winners of the New York City Marathon". Wall Street Journal. New York. Retrieved Dec 4, 2020.
- ^ Roman, Kenneth (Mar 2015). "Present at the Birth of Modern Advertising". Wall Street Journal. New York. Retrieved Dec 4, 2020.
- ^ Roman, Kenneth (July 30, 2010). "What Is the Best Advertising Campaign of All Time?". The Atlantic. Retrieved Dec 4, 2020.
