Newsletter
A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.[1][2][3][4]
The newsletter is the most common form of serial publication.[5] About two thirds of newsletters are internal publications, aimed towards employees and volunteers, while about one third are external publications, aimed towards advocacy or special interest groups.[5]
History
In ancient Rome, newsletters was exchanged between officials or friends.[2] By the Middle Ages, they were exchanged between merchant families.[2] Trader's newsletters covered various topics such as the availability and pricing of goods, political news, and other events that would influence trade.[2] These commercial newsletters were in effect, the first "serious" outlet for news publishing, from which evolved newspapers.[2]
The first full "newspaper" was Relation of Strasbourg, printed in 1609 by Johann Carolus. Many rivals soon followed, such as the German Avisa Relation oder Zeitung and the Dutch Nieuwe Tijdingen.[2] By the end of the 17th century, several newspapers were established all across Europe, and were often translated into other languages.[2] By the late 17th century, several governments were censoring newspapers, which harmed their development.[2] Wars, like the Thirty Years' War, also imposed restrictions on trade, which could lead to shortage of paper in addition to censorship.[2]
Government censorship remains in effect in several countries to this day, although several countries now have laws guaranteeing freedom of the press.
Modern newsletters
Newsletter marketing is a form of direct-to-consumer advertising. This is used by companies that want to send information directly to potential and existing customers.[6] When received unsolicited, they can be seen as spam.
Newsletters are also used by organizations to inform their members of ongoing developments.[7]
See also
References
- ^ newsletter (British English, American English): Cambridge English Dictionary, retrieved on 2017-05-18.
- ^ a b c d e f g h i "History of publishing - the first newspapers". Britannica. Retrieved 2019-11-26.
- ^ Endres, Kathleen L. (2009). "Newsletters, Newspapers, Pamphlets". Journalism and Mass Communication, Volume 1. Encyclopedia of Life Support Systems. UNESCO. pp. 90–104. ISBN 978-1-905839-71-1.
- ^ Best Practices for Developing Effective E-Newsletter Content on the website of the University of Washington, retrieved on 2018-05-09.
- ^ a b Smith, Ronald D. (2004-09-15). Strategic Planning for Public Relations. ISBN 9781135606077.
- ^ "What is newsletter marketing and why it's important for ecommerce".
- ^ "Editorial Policies for Organizational Newsletters".
Further reading
- Arth, Marvin; Ashmore, Helen; Floyd, Elaine (November 1995). The Newsletter Editor's Desk Book. Newsletter Resources. ISBN 9780963022226.
- Brooks, Rose Marie; Clack, Melissa; et al. (1972). The Standard Directory of Newsletters. Oxbridge Publishing Company. ISBN 9780911086072.
