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orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how...

engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social...

serve as contacts after the purchase. Marketing Market segmentation Marketing plan Marketing strategy "What is go-to-market strategy (GTM strategy)? - Definition...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination...

and public sector marketing approaches. Social marketing has started to encompass a broader range of focus in recent years and now goes beyond influencing...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...