Advertising inventory
In the media, advertising, and marketing industries, advertising inventory or media inventory is the space available to advertisers on newspapers, magazines, and digital platforms.[1]
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
Advertising space is increasingly being transacted algorithmically; see real-time bidding.
References
- ^ Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
- ^ Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.