Allegiance (company)
Company type | Private |
---|---|
Industry | (VoC) and (EFM) Technology |
Founded | 2005 |
Headquarters | South Jordan, Utah |
Key people | Carine Clark, CEO Adam Edmunds, Founder |
Website | http://www.allegiance.com/ |
Allegiance, Inc is a voice of customer (VoC) and enterprise feedback management (EFM) technology platform that lets organizations collect and analyze consumer data in real time.[1][2][3] The company is recognized for providing large companies and government agencies with a range of big data mining tools, and it is listed as one of the GSA’s approved vendors.[3][4] Allegiance’s clients include, VMware, Citi, AeroMexico, Nalco, Ameriprise, and Dell, and it has been ranked as one of Inc. magazine’s fastest-growing companies.[2][5]
The company is headquartered in South Jordan, UT.[6][7]
History
Allegiance was founded in 2005 when the ethics compliance firm SilentWhistle merged with Allegiance Technologies (founded in 2000),[8] a provider of online feedback tools.[5] Adam Edmunds founded the company to provide organizations with more advanced tools for analyzing customer data in real time.[7][9]
In 2009, Allegiance acquired Inquisite, a provider of online survey software.[5] In 2012, the company raised $12 million in a Series B round of venture financing, which included investors El Dorado Ventures, Rembrandt Venture Partners, and Allegis Capital.[1][10]
In December 2012, Allegiance announced its appointment of Carine Clark as President and CEO. Formerly SVP and CMO for Symantec, Clark has a long career of building successful software companies.[11][12][13]
In November 2014, Allegiance announced[14] it would be acquired by Maritz Holdings, Inc. and merged with Maritz Research to form a new independent company called MaritzCX. MaritzCX announced the closing of the deal[15] on January 14, 2015.
Products
Allegiance provides large organizations with tools for collecting and analyzing customer feedback and translating it into business insights in real-time.[1][9][10] The company’s flagship product, the Engage platform, is a feedback management platform that generates "Customer Intelligence" by drawing insights from multiple channels a client organization uses to connect with customers.[5][16] The Engage platform is used by several organizations with large customer feedback databases, including JetBlue and AT&T.[5][7]
The company provides several other products and services, including text analytics, survey engines, online feedback forms, and social media feedback.[4][16]
Awards and recognition
Allegiance claims to have won or been nominated for several awards, including:[5][17]
- Ranked as a 2013 Service leader by CRM Magazine
- Won the TMC Innovation Labs award for the Allegiance Spotlight platform in 2012
- Won the Communications Solutions Product of the Year award for the Engage platform in 2011
- CEO Adam Edmunds was selected as a finalist for the Ernst & Young Entrepreneur of the Year in 2010
- Ranked as one of Inc. magazine’s fastest-growing companies in 2009
- Won the Communications Solutions Product of the Year award in 2009
See also
- Voice of Customer (VoC)
- Enterprise Feedback Management (EFM)
- Customer Experience (CX)
- Customer Feedback Management Services
- Customer Relationship Management (CRM)
- Customer Satisfaction
- Loyalty Business Model
- Net Promoter Score (NPS)
References
- ^ a b c Leena Rao (June 23, 2011). "Allegiance Raises $12 Million For Customer Feedback Platform". Tech Crunch. Retrieved 25 June 2013.
- ^ a b "Allegiance:Company Profile". Inc. Retrieved 25 June 2013.
- ^ a b Kerry Bodine (December 28, 2012). "http://blogs.forrester.com/kerry_bodine/12-12-28-the_danger_of_big_data". Forrester Blogs. Retrieved 25 June 2013.
{{cite web}}
: External link in
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- ^ a b Judith Aquino. "Listening to the Voice of the Constituent". Destination Crm. Retrieved 25 June 2013.
- ^ a b c d e f "About Allegiance". Retrieved 25 June 2013.
- ^ "Leadership Team". Retrieved 25 June 2013.
- ^ a b c Tom Harvey (August 11, 2012). "Allegiance helps build loyalty with customers". The Salt Lake Tribune. Retrieved 25 June 2013.
- ^ http://www.indeed.com/cmp/Allegiance-Technologies,-Inc.
- ^ a b Leonard Klie. "Listening to the Voice of the Customer". Destination Crm. Retrieved 25 June 2013.
- ^ a b "Allegiance raises $12 million in funding". The Salt Lake Tribune. June 23,201. Retrieved 25 June 2013.
{{cite web}}
: Check date values in:|date=
(help) - ^ "Allegiance's founder, Adam Edmunds remains involved as a member of the board of directors and leads the company's expanding partner and business development initiatives".
- ^ http://www.sltrib.com/sltrib/money/55399825-79/allegiance-clark-edmunds-carine.html.csp
- ^ http://www.utahbusiness.com/articles/view/carine_clark_serving_customers_and_empowering_emp
- ^ "MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead".
- ^ "MaritzCX Closes Transaction to Combine the Maritz Research and Allegiance Businesses".
- ^ a b "The Engage Platform". Retrieved 25 June 2013.
- ^ "Awards & Recognitions". Retrieved 25 June 2013.