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Anonimo was founded in 1997 in Florence, Italy by Federico Massacesi. He sought to create a watch company which could leverage the watch making tradition of Florence. This goal was hastened when watchmaker Panerai relocated from Florence to Neuchatel, Switzerland. Many veteran Panerai watchmakers were taken on by Anonimo.
Anonimo focues exclusively on production of mechanical watches. Anonimo produces several models including the Polluce, Millemetri, Militare and Professionale, ranging from $2,500 to over $10,000.
Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.
1997 Millemetri: 120 ATM diving watch.
2002 Match racing: a sailing chronograph.
2003 Professionale: diving watch tested to 200 ATM.
2003 Anonimo Dino Zei
2003 Militare Crono
2007 Dino Zei San Marco