Anonimo (watch)

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Anonimo Firenze
Watch Maker
IndustryWatch Manufacturer
HeadquartersFlorence, Italy

Anonimo Firenze is an Italian watchmaker brand.[1] Its watches are manufactured in Florence, Italy with Swiss movements provided by ETA SA or Sellita.

The company was founded in 1997 in Florence, Italy by Federico Massacesi and it makes only mechanical watches with prices ranging from $2,500 to over $10,000.[citation needed]

When watchmaker Panerai relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo.[citation needed]

In 2013, Anonimo Firenze was bought out and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.


Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.[citation needed]

  • 1997 Millemetri: 120 ATM diving watch.
  • 2001 Militare
  • 2002 Match racing: a sailing chronograph.
  • 2003 Professionale: diving watch tested to 200 ATM.
  • 2003 Anonimo Dino Zei
  • 2003 Cronoscopio
  • 2003 Militare Crono
  • 2005 Polluce
  • 2005 Nautilo
  • 2007 Dino Zei San Marco
  • 2018 Epurato


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