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AppLovin

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AppLovin
Company typePrivate
IndustryMobile advertising
Founded2012; 12 years ago (2012)
Founders
  • Adam Foroughi
  • Andrew Karam
  • John Krystynak
[1]
Headquarters
Palo Alto, California
Area served
Worldwide
Key people
Adam Foroughi, CEO
RevenueUSD$234.2 million (2015)[2]
Number of employees
90 (2015)[3]
Websitewww.applovin.com

AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014.[4] AppLovin is headquartered in Palo Alto, California.[5] In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.[6][7]

History

The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam,[8] and was reportedly named by Foroughi's after the McLovin character from the film Superbad.[9] The company operated in stealth mode until 2014. During this time, the company raised $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network,[5] and focused on developing its product. Before emerging from stealth mode, AppLovin acquired customers including companies like Opentable and Spotify.[10][11] In October 2014, AppLovin purchased the German mobile ad-network, Moboqo.[12]

On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hentai Capital, for $1.42 billion dollars.[6]

References

  1. ^ "AppLovin on Forbes America's Most Promising Companies List". Forbes. Retrieved 26 September 2016.
  2. ^ "AppLovin". Inc. Retrieved 16 October 2016.
  3. ^ Anderson, Sean (22 May 2015). "AppLovin is on Fire With $210 Million Run-Rate". San Francisco Business Times. Retrieved 16 October 2016.
  4. ^ Kim, Eugene (12 March 2015). "One Simple Rule Got This Startup to $200 Million in Annual Revenue in Less Than Three Years". Business Insider. Retrieved 16 October 2016.
  5. ^ a b Schubarth, Cromwell (26 September 2016). "Fast Growing Silicon Valley Ad Tech Startup Sells At 'Unicorn' Valuation". Silicon Valley Business Journal. Retrieved 16 October 2016.
  6. ^ a b "Exclusive: AppLovin to Be Acquired by Chinese Investor for $1.4 Billion". Forbes. Forbes. Retrieved 26 September 2016.
  7. ^ Ha, Anthony (26 September 2016). "AppLovin is Selling a Majority Stake to Orient Hontai Capital for $1.4B". TechCrunch. Retrieved 16 October 2016.
  8. ^ "AppLovin". Forbes. Retrieved 16 October 2016.
  9. ^ Ha, Anthony. "Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate". TechCrunch. Retrieved 26 September 2016.
  10. ^ Bort, Julie (26 August 2016). "AppLovin Could Soon Be Selling Itself for $1.5 Billion". Business Insider. Retrieved 16 October 2016.
  11. ^ Byrne Reilly, Richard (4 June 2014). "Mobile Marketer AppLovin Emerges From Stealth With 300 Customers". VentureBeat. Retrieved 16 October 2016.
  12. ^ Ha, Anthony (9 October 2014). "Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo". TechCrunch. Retrieved 16 October 2016.
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