Bai Brands
| Industry | Drink[1] |
|---|---|
| Founded | 2009 in Princeton, New Jersey[1] |
| Founder | Ben Weiss[1] |
| Brands | Bai5 |
| Website | www |
Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3]
Antioxidants lawsuit
A false advertising class action lawsuit was filed against Bai Brands on May 6, 2014.[4] The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks.[4] On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.[5]
References
- ^ a b c d "#13 Bai Brands". Forbes. Retrieved October 2, 2015.
- ^ Arthur, Rachel (August 12, 2015). "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration'". Retrieved October 2, 2015.
- ^ a b Latif, Ray (August 5, 2015). "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". Bevnet. Retrieved October 2, 2015.
- ^ Dye, Jessica (July 14, 2015). "Suit over 'antioxidant packed' drinks can proceed: court". Reuters. Retrieved October 2, 2015.