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Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The Company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]

International branding[edit]

The brand is known as:


Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]


The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.[5]


External links[edit]