Libresse

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Libresse
Libresse logo.jpg
Libresse pantyliners.jpg
Product type Feminine hygiene
Owner SCA
Country Sweden
Introduced 1940s
Markets Worldwide
Website www.libresse.com

Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]

International branding[edit]

The brand is known as:

Media[edit]

Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]

Controversy[edit]

The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.[5]

Gallery[edit]

References[edit]

External links[edit]