After being in private beta for some months the site went live in February 2009, though remained in its beta phase. BookArmy was owned by HarperCollins UK and Fleming Media. BookArmy carried every English language book with an ISBN, and featured pages for around six million books and authors. Site users could discuss and review titles, record their own personal book collection and create reading lists. All data was collected from Nielsen.
- David Kaplan (13 November 2008). "HarperCollins Book Recommendation Site 'Book Army' Won't Launch This Year After All". Paid Content UK. Retrieved 6 January 2011.
- Graeme Neill (3 March 2009). "HarperCollins deploys BookArmy". TheBookSeller.com. Retrieved 6 January 2011.
- Graham Charlton (16 December 2008). "Site review: BookArmy beta". Econsultancy. Retrieved 6 January 2011.
- Luan Goldie (18 September 2008). "HarperCollins opens book forum". New Media Age. Retrieved 6 January 2011.
- "BookArmy goes video". TheBookSeller.com. 1 April 2009. Retrieved 6 January 2011.
- Graeme Neill (10 December 2010). "HarperCollins stands down BookArmy". TheBookSeller.com. Retrieved 16 December 2011.
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