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Broadcast Audience Research Council

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Broadcast Audience Research Council (BARC) is a real-time television rating points (TRP) measurement system in India.[1] It is a non-profit body of the Indian Broadcasting Foundation, Association of Advertising Agencies of India and Indian Society of Advertisers.[1]

With the viewership habits of over 153.5 million TV households being analysed by BARC it is the world’s largest television audience measurement service.[2]

References

  1. ^ a b "New rival to stare TAM in eyeball". Financialexpress.com. Retrieved 2016-09-27.
  2. ^ "BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta | Business Standard News". Business-standard.com. Retrieved 2016-09-27.


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