Burrelles

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Burrelles provides media relations planning, monitoring, and measurement services.

History[edit]

Founded in 1888 by Frank Burrelle and Robert Luce, BurrellesLuce, now Burrelles, is one of the leading media monitoring service providers in the United States.[1] This company's CEO is Charles Waggoner and Chairman of the Board is Robert C. Waggoner. Burrelles is headquartered in Florham Park, New Jersey, and has offices throughout the United States.[2]

Timeline[edit]

  • In 1888, Burrelle's Press Clipping Bureau was founded by Frank Burrelle in New York City. Around the same time, Robert Luce founded Luce Press Clippings in Boston.[3]
  • In 1935, Burrelle's achieved national newspaper coverage.[3]
  • In 1940, Burrelle's achieved magazine coverage.[3]
  • In 1951, Southwest Clippings—operated by the French family—purchased Luce Press Clippings from Harvard.[3]
  • In 1960, Burrelle's Press Clipping Bureau became Burrelle's Information Services.[3]
  • In 1970, Burrelle's achieved broadcast and wire service coverage.[3]
  • In 1984, Burrelle's created Express to send the day's headlines and brief news summaries to executives via fax machine.[3]
  • In 1994, Burrelle's introduced NewsAlert, an online media monitoring service.[3]
  • In 2003, Burrelle's Information Service and Luce Press Clippings merged, forming what was known as BurrellesLuce.[3]
  • In 2007, BurrellesLuce introduced a new web portal called BurrellesLuce 2.0.[3]
  • In 2010, BurrellesLuce introduced BurrellesLuce WorkFlow™, now MYNEWSDASH, its media outreach, monitoring, and analytics service portal.[3]
  • In 2012, BurrellesLuce acquired the U.S. print monitoring operations of Cision and becomes the only media monitoring service to provide print coverage.[4]
  • In 2019, BurrellesLuce rebrands as Burrelles and launched a significantly expanded portfolio of products and services.[5]

Products and Services[edit]

Burrelles provides communications professionals with a connection to their media data. The company's suite of services includes media monitoring, media outreach, customized reporting, analytical research, publishing, data services, and professional services.[6]

References[edit]

  1. ^ "Global Media Monitoring Tools Market Analysis". MarketResearch.biz. MarketResearch. 2019. Retrieved 2019-11-09.
  2. ^ "About". Burrelles.com. Burrelles. 2014. Retrieved 2014-12-31.
  3. ^ a b c d e f g h i j k "Company History". Burrelles.com. Burrelles. 2014. Retrieved 2014-12-31.
  4. ^ "BurrellesLuce Buys Cision U.S. Print Monitoring Accounts". BusinessWire.com. BusinessWire. 2012. Retrieved 2019-11-09.
  5. ^ "Burrelles Announces Rebrand". BusinessWire.com. BusinessWire. 2019. Retrieved 2019-11-10.
  6. ^ "What We Do". Burrelles.com. Burrelles. 2019. Retrieved 2019-11-10.

External links[edit]